Saturday, March 21, 2020
Tragic memory Essay Example For Students
Tragic memory Essay When I first read Two by Jim Cartwright, I didnt understand it, but as weve been looking deeper in to it, I now understand his style, and I think its very clever. He writes in such a way that it makes you think deeper, in ways the relationships between the couples is quite authentic.à I really liked it because I found the script very amusing and interesting, and it kept my attention. I found it highly amusing when Mr Fred Alice started talking about what happened to be on TV. Fred: Lets remember him, lets give him a nameà Alice: Fat Fat Palomino!à It made me think deeper when they carried on there conversation, I think it made the audiences heart melt when they started picking out each others negatives, as it made us realise they love each other for who they are, and there comfortable with each others appearance.à Alice: Were close in our own wayà Fred: As Close as we can get with our fat! We will write a custom essay on Tragic memory specifically for you for only $16.38 $13.9/page Order now My favourite characters had to be Roy and Lesley, because there relationship was the most interesting, and as a reader I feel I could really get into it. It kept me gripped, and wanting to read on. They were definitely a rare combination, as the personalities did not match at all.à Furthermore, If I was to play a character, I would chose Roy, because although he comes across as really aggressive, I like how he is outgoing, and not afraid to speak his mind. He seems a really controlling character, but its interesting because it makes you think has he always been like that, or did something happen to him to make him so self conscious and protective.à In the contrast, I didnt really enjoy reading into Moth Maudie, because in my opinion they seemed too common, and in ways it made me think too much about reality, and the youths relationships. The play Two is set in a Pub owned by a husband and wife who are constantly bickering. Two is skilfully scripted; Jim Cartwright has written it in such a way that it comes across to readers as humourous but however it also shows the harsh reality. Originally the script was written for two actors, who would play all fourteen characters. During the course of the evening assorted customers pass through the pub, including a little boy that happened to be left behind by his father this leads to an event which triggers movement towards a tragic memory between the pub couple, and through out that, their own dark tragedy is revealed, and this happens to be the root to their arguments. With relationships it explores; Faithfulness; Domestic Violence; Old Age; and Death. The underlying message seems to be that trust is the key to all sucesful relationships. All the couples except Fred Alice have relationship problems, causing them to argue continuously. E.g. Maud cant keep his eyes on one woman, and Maudie is forced to put up with his selfish, greedy behaviour.
Thursday, March 5, 2020
The 4 Simple Stages of an Engaging Email Funnel Strategy
The 4 Simple Stages of an Engaging Email Funnel Strategy Throw a piece of swag at a marketing conference and youââ¬â¢ll (lightly) hit someone who can tell you about the importance of an email list. Theyââ¬â¢re not wrong. Despite new and flashy marketing channels constantly popping up, email remains one of the strongest for so many companies. According to eMarketer, 73% of in-house marketers worldwide said that email marketing provided a strong ROI in 2017, making it the most commonly reported answer in their survey. But most of the email marketing adviceà out there is focused on building your list. Collecting subscribers. Hoarding fans. They donââ¬â¢t explain how to actually turn those subscribers into leads and customers. Remember, building your list is only the first step in the email marketing process and converting your audience into customers. If you donââ¬â¢t use that list wisely and plan how to move subscribers to the next step, the rest of the buyerââ¬â¢s journey will never take place. But when used strategically, email marketing is one of the most all-encompassing marketing channels you can use. It doesnââ¬â¢t just build an audience or generate leads, itââ¬â¢s incredibly effective in every single stage of the sales funnel. From capturing visitors at the awareness stage to nurturing current customers and retaining them long-term, email reliably gets results. Does this make you want to shape up your strategyà ASAP? Good. Itââ¬â¢ll be worth it. Before you get to work, letââ¬â¢s break down what your email strategy should accomplish at every stage of the customer journey, and examples and ideas to get your brainstorming started. The 4 Simple Stages of an Engaging Email Funnel Strategy by @thatbberg via @Table of Contents: Step 1: Generate Leads at the Top of the Funnel Step 2: Nurture Leads in the Middle of the Funnel Step 3: Convert Customers at the Bottom of the Funnel Step 4: Activate Customers and Retain Them Forever Step 1: Generate Leads at the Top of the Funnel Building your list may not be the beginning and end of a strong email marketing strategy, as some marketers make it out to be, but itââ¬â¢s definitely the start of the process. Email opt-ins are one of the best ways to capture website and social media visitors at the top of the marketing funnel who arenââ¬â¢t yet ready to buy. When someone comes to your blog, for example, and enjoys the content and overall experience but isnââ¬â¢t ready to buy your product, subscribing to your email list is an alternative call-to-action that still brings them closer to becoming a customer. Someone handing you their email is essentially inviting you to market to them, as long as you provide value as well. Given how hard it can be to reach your audience on other platforms, say algorithm-determined news feeds, you want this direct relationship with as many people in your audience as possible. But theyââ¬â¢re just as aware of how personal giving you their email address is, compared to something like following you on Instagram. Because of that, getting strangers to subscribe to your email list can be a challenge - especially if theyââ¬â¢ve got hundreds of emails in their inbox already. Hereââ¬â¢s how you can rise to the challenge and more to build a thriving, converting list of subscribers, based on ââ¬â¢s own success building a list of over 300,000: Send a Value-Packed Weekly Newsletter The email newsletters weââ¬â¢re talking about arenââ¬â¢t just your PDF pamphlet or weekly sales promos some businesses will call a newsletter. No, we mean high-value content that inspires, nurtures, and converts. Thatââ¬â¢s what a good newsletter looks like, for example ââ¬â¢s own weekly recap of new marketing advice, both from here on the blog and around the web. (Image source: https://.com/blog/how-to-make-an-email-newsletter/) In an era where weââ¬â¢re obsessed with custom lead magnets and interactive webinars and newer, flashier content types, it takes great content to make one worth signing up for. To make sure your newsletter can stand on its own in terms of attracting subscribers, make sure to: Determine a focused goal to base your newsletter strategy around, such as generating or nurturing qualified leads, driving customer renewals, etc. Create a theme and content strategyà your newsletters can follow, like ââ¬â¢s theme of the latest content to help marketers achieve their goals. Write newsletter copy that cultivates your brand. They may have an old reputation for being promotional and impersonal, some of the more popular modern newsletters, like TheSkimmà and The Hustle, build such an engaged community by developing strong brand voicesà and personalities. Anyone can get started, no fancy technology needed. MailChimpà is free to get started with and powers some of the most popular brands on the internet, so you can start simple with it and build your strategies out further as you scale. Offer Lead Magnets Like Free Tools and Resources If sending a value-based newsletter every week for the foreseeable future, in addition to any more promotional emails, doesnââ¬â¢t fit into your content strategy, there are lots of other ways to attract new subscribers. For example, trading a free asset in exchange for a readerââ¬â¢s email address is a great way to provide a ton of extra value without the ongoing content creationà a newsletter can involve. You can create and develop the lead magnet once and promote and mention it in blog posts and other content for months. Trading a free asset in exchange for a readerââ¬â¢s email address is a great way to provide a ton of...Popular and easy-to-create lead magnets include: Checklists and cheat sheets Fillable or printable workbooks Ebooks Spreadsheet and document templates You can also take free offers to the next level and instead of creating a PDF or downloadable asset, you can create an interactive tool subscribers can get get ongoing value from. Some great examples include ââ¬â¢s Headline Analyzer, Mentionââ¬â¢s Brand Grader, and Unbounceââ¬â¢s Landing Page Analyzer. Run Email Courses and Challenges To combine the educational value of content offers with the ongoing value of tools, something like an email course or challenge can give you the best of both options. They can involve a full series of emails, as opposed to a single downloadable asset. This can both help content feel more manageable to consumers, and help you build up a relationship with them over the course of a few days instead of a one-time transaction. You can choose to educate your new subscribers over the course of a few days, such a free 5-day email course, or focus on more action-oriented content with a challenge to achieve a certain result within the length of the offer. Hold Audience-Building Live Webinars The final lead generation tool to mention today is live webinars. Live, video-based content is a powerful tool at every stage of the funnel, so it will be mentioned again, but one of the most valuable elements of webinars is how willing people are to hand over an email to attend them. That makes them gold for lead generation, especially when you really perfect it. Lead generation webinars can be done over and over on the same topic and taken on tour to new audiences, like a virtual public speaking circuit. Lead generation webinars can be done over and over on the same topic and taken on tour to new...This exact strategy was a major factor in growing ConvertKità from $98k to $625k in monthly recurring revenue. ConvertKitââ¬â¢s marketing team used collaborative webinars with affiliates to build an early audience and community around their product. They were able to perform the same webinar more than 150 times, each time to a new audience that converted incredibly well. Years later, itââ¬â¢s a tactic they continue today. With marketing-focused webinar tools that let you worry more about the content than technology, itââ¬â¢s become easy for businesses of any size to build full marketing campaigns around webinars. For example, ClickMeetingà is one option thatââ¬â¢s not just for running webinars, but converting from them with features like built-in call-to-action buttons. (Image source: https://clickmeeting.com/tools) Step 2: Nurture Leads in the Middle of the Funnel Okay, youââ¬â¢ve found a lead gen tactic that works for you. Once youââ¬â¢re generating leads and subscribers, you need to do something with them. Next, you want to: Qualify them as potential customers, and Segment them according to your teamââ¬â¢s buyer personas Once youââ¬â¢ve qualified someone and matched them to a buyer persona, you can match them to your most relevant product, service, value proposition, etc., and then plan emails that strategically guide them towards purchase. It sounds complicated, but with most email marketing and marketing automation software, itââ¬â¢s done easily and automatically. For example, you can segment your leads before ever interacting with them based on simple information, like: Which lead magnet, form, or web page they subscribed through Website and subscriber behavior Demographic information Lead scoring can be done the same way. And remember, drip sequences are your friend! By consistently emailing leads, you keep them engaged and have the opportunity to learn more about them through their opens, clicks, and replies. By consistently emailing leads, you keep them engaged and have the opportunity to learn more about...During nurturing, you want to continue providing value, building trust, and developing a relationship with your lead up until the final moment before they convert. Each email is a new opportunity to build more rapport with them as well as learn about their behavior and customize your marketing accordingly. You want to build up to the moment of conversion: where youââ¬â¢re talking to the right person with the right message and the right timing. How do you do that? Here are some of the types of emails that nurture leads and get them to the next stage of the sales funnel. Use Self-Segmentation Emails A self-segmentation email presents different options to your leads and lets them select which is most relevant. You can then move them into appropriate email segments based on which option or options they click. You have lots of options for how you can segment, based on whatââ¬â¢s most useful to your business: What types of content they prefer Which topics theyââ¬â¢re most interested in Goal or reason for signing up for your list This works great as a welcome or confirmation email when someone first signs up, but you can ask someone to self-segment more than once and at any point in the buyerââ¬â¢s journey. Everyone appreciates the promise of more relevant and useful emails. Everyone appreciates the promise of more relevant and useful emails.Send Case Studies and Customer Stories As you start to introduce your leads more directly to your product, you want to do as much as you can to help them see themselves using your product or service. While segmentation so you can more specifically talk to people is great, you need to ââ¬Å"showâ⬠as well as ââ¬Å"tell.â⬠Sending leads case studies, success stories, testimonials, and other social proof featuring customers similar to them will do that. Keep Providing Free Resources Til The End Finally, continuing to offer free content thatââ¬â¢s jammed with value will continue to make an impact throughout the funnel. As a lead moves through your nurturing content and you learn more about them, you can even get more relevant, personal, and valuable with that content. For example, by shifting the topics of your webinars from broader content to more solution-specific ideas, you can use them for nurturing as well as lead generation. Monitoring software Mention, for example, offers both topical webinars like those discussed above (like one they hosted with !), as well as more product-focused webinars that are ridiculously helpful for those already interested in them. (Image source: https://info.mention.com/live-training) If you do provide multiple formats of nurturing content, like adding webinars to your email sequences, make sure youââ¬â¢re able to track results both per channel and for your whole funnel. For example, marketing dashboards like Cyfeà let you pull in information from multiple apps and tools to track all stages and locations of the funnel in one place. You would just add pre-built widgets for your tools like Google Analytics, InfusionSoft, and Unbounce at their proper places in your funnel map. (Image source: https://www.cyfe.com/marketing-dashboard) Step 3: Convert Customers at the Bottom of the Funnel Congrats! Your email lead gen and nurturing are fantastic and have primed leads perfectly. Youââ¬â¢ve shown value, built a relationship, and fired off all the psychological triggersà that have people ready to buy. This is obviously what youââ¬â¢ve been waiting for, the moment when your funnel (literally) pays off. With your email marketing funnel so carefully set up with the steps weââ¬â¢ve gone over, like using segmentation to provide super personalized value, you have a great chance of converting a new customer. And segmentation is about to come in handy yet again. In addition to using it to deliver more personalized nurturing campaigns, you can use it to offer your product or service in the most relevant way possible to each individual prospect. Between automated funnels and sequences and your seasonal/regular marketing calendar, you have lots of options for reaching your customers, all of which will be more successful the better the rest of your funnel is segmented. By combining segmentation with different conversion strategies like those listed below, youââ¬â¢re sure to be within reach once your customer has reached their moment of decision and purchase. Recommended Reading: How to Create a Marketing Strategy That Will Skyrocket Your Results By 9,360%" Retarget Subscribers With Emails and Ads Once again, at this point youââ¬â¢re searching for that perfect moment when your prospect is ready to buy. At this point, youââ¬â¢ve built up enough of a reputation with them that ads placed in front of them will convert well. (Image source: https://okdork.com/how-to-spend-your-first-100-on-retargeting-ads/) You donââ¬â¢t need to stick to just email to reach them affordably - retargeting adsà can be some of the most cost-effective kinds of paid marketing. For example, AppSumoà was able to achieve a 224% ROI from a recent retargeting campaign. That said, email retargeting may be all you need, especially with your warmest leads, like e-commerce abandoned carts. Abandoned cart emailsà find people whoââ¬â¢ve essentially already decided to buy your product, so offering it one more time is often an easy win. (Image source: https://support.bigcommerce.com/articles/Public/Using-the-Abandoned-Cart-Saver) When Henna Caravanà first started using retargeting and abandoned cart emails, it had a major impact on acquisition of first-time customers. Founder Jessica McQueen explained to BigCommerce what it was like watching the results come in: ââ¬Å"Thatââ¬â¢s turned into the most exciting part of my day, seeing an abandoned cart get converted into a sale...I had no idea that people were leaving their cart empty and how much was sitting on the table at the end of the day.â⬠Create Time and Urgency-Based Offers Another great way to convert well-nurtured prospects is through offers based on limited time and other urgency factors. By building authentic and ethical deadlinesà into your marketing, like expiring offers and discounts, into your funnel, you give warm prospects a reason to convert today versus next week. A great tool for this, for example, is Deadline Funnel. It lets you easily create customized deadlines and scarcity offers for each lead, based on different email and website activity. So you could trigger a funnel with an expiring deadline for: New leads whoââ¬â¢ve just signed up for your list Existing customers to celebrate occasions like birthdays Prospects who have visited certain high-intent pages on your website Itââ¬â¢s a ââ¬Å"get ââ¬Ëem while theyââ¬â¢re hotâ⬠approach that can lead to crazy high conversion rates when the situation is right. Recommended Reading: How to Effectively Measure Marketing ROI With Google Analytics and a Simple Formula Onboard Free Trial Users Finally, if youââ¬â¢re selling something with some kind of free trial like software, you canââ¬â¢t assume that theyââ¬â¢re sold once theyââ¬â¢ve signed up for a free trial. The true conversion - them becoming a paying customer - hasnââ¬â¢t happened yet. You still need to further engage and nurture them, and this is where it matter most. You can introduce tutorials, use cases, and more product-related content to get them to the final purchase point. For example, as noted in Val Geislerââ¬â¢s onboarding teardown, Mixmaxà sends their free users an introduction to the product in the form of an email course or educational sequence. (Image source: valgeisler.com/email-onboarding-tear-down-mixmax/ Step 4: Activate Customers and Retain Them Forever Once someone becomes a customer and reaches the bottom of the sales funnel, you might think your job as a marketer is over. Sorry, but thatââ¬â¢s not the case. Retaining customers and extending your relationship with them lets you optimize your lifetime customer value and increase your marketing ROI. So once someone becomes a customer, enjoy a very brief break, because soon itââ¬â¢s time to start working towards their next conversion. Email is one of the best ways to keep in touch with and nurture them here, too. You want to continually prove and increase value, let customers improve their experience, and make your product sticky in their lives, so theyââ¬â¢ll renew, upsell, refill, or whatever you need them to do. Itââ¬â¢s not too different from nurturing prospective customers, except that you can and should talk about your products and services more directly to keep customers engaged. And there are so many ways to do that. Recommended Reading: How to Select Marketing Metrics and KPIs to Monitor Keep Customers Engaged With Your Product One important way to use email is to keep people needing what you offer. Whether itââ¬â¢s an app, physical product, or service, remind them and help them keep it in their lives. (Image source: mine) I love the way Grammarlyà does this. Since I use the free Chrome plugin running in the background, itââ¬â¢s not always at the forefront of my mind. But their weekly progress report emails giving me helpful stats and compliments (ââ¬Å"You were quite the busy beeâ⬠), along with CTAs to use and upgrade my free account never let it fade to the background for long. Find Organic Upsell and Cross-Sell Opportunities In addition to keeping customers coming back, you also want to find opportunities to sell them bigger or related offers. The key to doing this without coming off as pushy, youââ¬â¢ll want to look for ways to recommend things in the context of the value you provide and your customerââ¬â¢s life. (Image source: mine) A great example of this is Care/Of vitamins. They send frequent product-based emails and newsletters that are super helpful and insightful, customized based on what products you buy from them. It allows customers to learn more about their health and products theyââ¬â¢re already, and get even more free value. They win you over so well that the upsells and calls-to-action in the emails are completely natural and truly enticing. Activate Advocates With Referral and Word-of-Mouth Campaigns Finally, getting customers to buy again isnââ¬â¢t the only way to get more value and ROI from them. Customers have friends, colleagues, neighbors, and other people who might be your perfect customers. Advocacy marketing, referrals, and word-of-mouth let you use happy customers to find new ones just like them. While it takes a more mature product and funnel and should only be offered to satisfied and engaged customers, incentivizing already satisfied customers to share that satisfaction. Create a Yellow Brick Road With Your Email Funnels By now, youââ¬â¢ve seen multiple ways you can use email marketing at every stage of the sales funnel: You can generate leads with lead magnets, challenges, and other valuable free content Nurture those leads by segmenting and personalizing your emails and communication Convert them with retargeting, urgency, and epic onboarding Keep customers engaged long-term with customer emails and recommendations Whatever is holding back your funnel from achieving your marketing goals, you can pinpoint what stage of the journey is the problem and create an email funnel strategy to solve it.
Tuesday, February 18, 2020
The makeup of a good research question Essay Example | Topics and Well Written Essays - 250 words
The makeup of a good research question - Essay Example 3). Examples of these questions would involve the whyââ¬â¢s and howââ¬â¢s of the object being studied. The data format of the answers derived from these questions is textual in nature. Quantitative research questions, on the other hand, aim to ââ¬Å"quantify variation, predict causal relationships, or describe the characteristics of a populationâ⬠(Mack et al., 2011). Questions that explore the differences, relationships, and characteristics of the object being studied, therefore, are quantitative in nature. The answers generated from these questions are usually numerical in nature. These questions sometimes aim to quantify otherwise unquantifiable objects by transforming them into measurable variables and relationships. Another defining characteristic of a quantitative question is its reliance on experiments and surveys as research methods. While quantitative and qualitative research questions differ in the way they attack a research problem, combining them can lead to a more insightful and comprehensive research study. Some studies, for instance, begin with a quantitative question to uncover manifest characteristics of an object being studied and then proceed to a qualitative one to delve deeper into the meanings and relationships within that object. References Brikci, M., & Green, J. (2007). A guide to using qualitative research methodology.
Monday, February 3, 2020
Sociology Essay Example | Topics and Well Written Essays - 1000 words
Sociology - Essay Example Fears are sold through the media, as there is more coverage with millions of Americans being informed on a constant basis. Percentage figures are often used to show the dramatic increase in road carnage; with the media, print, television and radio carrying out thousands of stories about road carnage. The media is an essential asset in the society. This is clearly brought out in the book. Journalists and reporters have a role to play in the society. When they report erroneous and issues that have no facts, they can destroy the society especially through incitation (Glassner 20). The actual truth is that, road rage and its resultant carnage is on a very slow increase; this measurable in terms of years. The Pygmalion effect takes root, when more talk about road rage may result in the likely classification of incidents as accidents by police officers, reporters and insurance agents. Markedly has the increase been in the categorization of new dangers that lack out there, ready to do harm to the American public ââ¬â from carjackers, home invasion robbers, kidnappers to deranged postal workers. Rather than confronting the societyââ¬â¢s disturbing outcomes, the public engages, on a constant basis, in discussions that are centered on troubled individuals (Glassner 70). Campuses and schools are also new trouble areas where all manner of ills occur. Killer kids, is often used to refer to the children responsible for any eventual fatalities; the public not taking into account a number of factors such as socialization, mental disorders among others that may have contributed largely to the violence witnessed. A few incidences, in which students engage in violent actions, which often end in fatalities, are often overstated in the media and also among the surrounding communities. Gun control laws instead of gaining more support, often are received with criticism; this due to the fact that a majority of the public do feel safe when they are armed. This not only exacerbat es the issue, but also entails an increase in the quantity of weapons available to the public (Glassner 45). Americaââ¬â¢s health care system is top notch, with life expectancy having doubled. The US is able to both control and cure diseases now more than ever before, but tales abound as to the exceptional numbers of Americans who die from different complications; this supported by statistics that are often biased or completely wrong. American males, especially of African-American descent are often considered as criminals, with their White counterparts being considered as potential mass murderers; this after the wake of the Oklahoma bombing. Another aspect that is often exaggerated is on day-care workers, the clergy and pre-school teachers who supposedly sexually assault children. The different regulations that prohibit physical contact between the above and children may have aided in these fears. These fears have necessitated resource wastage on lengthy investigations and trials to expensive surveillance equipment that is to be used so as to curb any incident. The result has been that the American criminal justice system overheads have almost reached the $100 billion annually, monies that
Sunday, January 26, 2020
Literature review on Critical and Reflective learning
Literature review on Critical and Reflective learning The following literature review will focus on the concept of critical and reflective learning. Critical and reflective learning is used the world over in various academic institutions and in professional practice. Firstly it would be imperative that critical reflection is defined. Following on from this a discussion shall take place around the various frameworks and theories offered by various theorists on the subject. Finally a critical review of the underlying thinking which underlies much of the policy making process in Ireland will be undertaking. There are various definitions used to explain the process of critical reflection. At a very basic level, critical reflection (CR) occurs when and individual questions either their own ideas or the ideas of another. However as Van Woerkom (2010) suggests there are many different schools of thought on what is involved in the critical reflection process. For example the ideological form of critical reflection would focus on challenging and questioning dominant or unjust ideologies. The psychoanalytical school of CR is focused more on the individual and involves the reframing of personal issues or problems. The analytical model of CR is the process of mentally analysing arguments in the hope of guiding ones beliefs or actions. Finally the pragmatist constructivism school of CR relates to the evaluation of various forms of information in an attempt to provide a solution, while at the same time recognising that the solution itself is open to further questioning (Van Woerkom, 2010). What se ems obvious from these definitions is the fact that the questioning and reflection of a perceived reality at both a societal and personal level are fundamental in each process. Furthermore it seems apparent that the issues that each school is addressing can all impact upon one another. For instance it could be argued that the psychological wellbeing of an individual could be greatly influenced by the dominant ideology within a society. Addressing only the psychological issues with the psychoanalytical approach may prove fruitless, if societal influences causing psychological distress are not addressed. Various theorists have dissected the critical reflection process on a much deeper level. Dewey in ((1933, in Boud et al,1994)suggests that reflection is the process of an individual recapturing their experience, thinking about it and assessing it. He believed that reflection was initiated by an inner uneasiness caused by an individual becoming disillusioned with their current reality. Reflection may also be instigated by a positive experience. The individual may wish to learn what worked in the positive experience, in order to repeat the behaviour that brought about the positive experience. Deweys main focus was centred on the notion that reflection is a highly rational exercise which is based in an evidence based approach which focused on skills and attitudes. However as various authors suggest Deweys focus on skills and attitudes is limited and fails to allow for the affective (emotional) element involved in the learning process ( Boud et al, 1994, Rawson, 2000). Another limiting aspect of Deweys theory was the presumption that one would first have to make a mistake in order to learn from it. Kolb Fry (1975) believed that for effective learning to occur the learner would have to complete a cycle of learning, broken down into four stages: Concrete experience, observation and reflection, forming abstract concepts, testing them in new situations. In essence, an individual begins the learning process by becoming involved in a new experience, which they then reflect upon internally in order to make sense of the experience. The individual then hypothesises about different theories and then applies such theories in new situations. It should be noted that an individual may start in any stage and switch between these stages. And many learners may only use two of the stages, depending upon their learning style (Kolb Fry 1975 ). Donald Schon (1995) has built upon Deweys concept by introducing the idea of double looped learning. He suggested that the majority of learning in everyday life occurred at a level where individuals used previous held values and assumptions to inform their present action (single looped learning). However Double Looped learning involves a deeper level of reflection where individuals question these values and assumptions and subject them to critical investigation. . Agryis (1999) uses an analogy of how a thermostat responds to room temperature by turning on the heat if the room gets to cold and turning it off when it gets to warm. The thermostat responds by receiving signals from the room temperature. He contended that this equated to a human being receiving positive or negative signals about their actions and then changing their actions (Single loop learning). Going back to the thermostat analogy, double looped learning would ask the question, why the room got too hot or cold in the f irst place. The same goes for human beings when they question the underlying assumptions which informed their actions in the first place. Such learning is not limited to the individual and such learning could be applied to organisations and society (Agryis, 1999), However as Rawson (2000) suggests, many institutions seem to treat intellect as absolute and dont allow for the questioning necessary in the critical reflection process. He goes on to suggest that society works on a basis of having power over, rather than power with. He believed that such an approach was evident in many educational institutions. He advocates the notion of learning to learn where the relevance of various aspects of knowledge continued to be questioned and challenged. Rawson argues that knowledge is not a final product and contends that the meaning and understanding process is more important than the end product. His analysis is closely linked with the teachings of Paulo Friere. Frieres (1998) CR theory was rooted firmly in the ideological school of thought. He believed the educational system served to reproduce the status quo which was influenced by the dominant ideological discourse. He was of the opinion that educators should challenge the status quo through challenging students to question the dominant discourse, which he believed served to reproduce inequalities. He stressed the importance of dialogue within the education system, as he believed without dialogue; true education could not take place. Hooks (1994) captures the notion of education without dialogue when she speaks of her experience as an undergraduate and graduate student. She suggests that the majority of lecturers used the classroom as an avenue to exert their view of the world upon students. Friere (1998) did not advocate a non directive approach to education, however he did stress it should be the process and not the student that should be directed. Friere (1998) recognised that each stu dent had their own unique life experience and contended that the students experience was invaluable in the learning experience. Very basically Friere (1998) was of the opinion that education was more about enabling students to question and challenge the commonly held knowledge within society. Meizrow (1994) also spoke about reflection in terms of transformation. Mezirow (1994) described reflective learning as a process in which the learner has to consider or reconsider certain assumptions they may hold about themselves or the world. He argued that the most effective reflection occurred when the learner discovers their assumptions to be in some way weakened. It causes the learner to look at reasons why their assumptions have caused them to reach decisions or to react in a certain way and to maybe re-evaluate their assumptions. He explained that when the learner accepts that their past assumptions may have been incorrect they have created a transformative space and within that space they can be open to engaging in new-found knowledge. This, he believes, can lead to a deeper level of reflective practice. As mentioned earlier emotions can play an important part in such a process Boud et al (1994) suggest that past experiences can greatly determine an individuals ability to learn in new situations. If learning was only centred in the transfer of knowledge from one individual to another, learning would be a smooth occurrence and each individual would take in knowledge with minimal difficulty. However emotions such as anxiety can cause difficulties for those who are participating in new learning experiences. The majority of individuals will experience anxieties when faced with new learning. However for some the anxiety can be overwhelming and deeply affect the learning process. So how individuals learn is greatly influenced by emotion (Boud et al, 1994). In conclusion it can be seen that there are many areas of both personal and societal life which could benefit from the process of critical reflection. The whole notion of learning to learn seems to be an approach which encourages independent and self-directed learning. While there are many schools of thought on the process of CR, they all seem be directed at questioning the underlying assumptions and discourses which inform both individual and societal actions. It seems obvious from the various readings that critical reflection is often frowned upon as something which upsets the status quo of organisations. Reflection The subject that I have chosen to reflect on is how the Irish society continues to apply past solutions to present problems. If we look to the recent recession it is clear that the Irish government continue to take the approach of promoting competition and neo liberal policies as a solution to the current economic conditions. As Coulter Coleman (2003) argue the dominant discourse in Irish society suggests thatà the economy is the mechanism which will bring about the greatest good for everyone concerned.à à They contend that such a discourse is constructed by everyone within society.à Some discourses are so dominant that they almost seem to be natural and many fail to question them.à If we look to the Celtic Tiger in Ireland, there were various commentators suggesting that the country was in danger of a serious financial and economic crisis. Back in 2007 Bertie Ahern famously made the remark, that those who were moaning and cribbing about how the economy was being run sh ould commit suicide (Stafford, 2010).à The moaners and cribbers he was referring too were economists who were warning about the economy not being stable and the future crash of the economy.à Even though these economists were correct in their predictions the majority of Irish society sided with Bertie Ahern. As Friere (1998) suggests, the need to question dominant knowledge is a must, however in the Irish case when the dominant knowledge was questioned the individuals were ridiculed.à à This fundamental aspect of Irish society needs to change.à Even in the current recession the government continues to suggest that the only way recover from the economic downturn is to remain competitive in the global world.à The dominant thinking involved here is just returning to the dominant thinking of the past which suggests the economy is going to correct all the ills of the country.à Even the EU/IMF bailout underwent very little critical analysis. The same commentators who were warning of the economic crisis during the Celtic Tiger collapse were all suggesting that there were alternatives which could have being taking. However just like the Celtic Tiger era, the government chose to follow a path without considering the long-term consequences. As Storey (2010) argues IMF bailouts in other countries have had disastrous consequences for those countries. By nature these bailouts seem to be extremely undemocratic. For example the IMF (an unelected external body) has a major influence on the development and implementation of national po licy. There was no referendum on this bailout and the general Irish public had very little say on whether or not the bailout was applied for. The presence of undemocratic rule seemed to be evident in Ireland a number of years before the IMF arrived in town. For instance the first referendum on the Lisbon Treaty was rejected by the Irish people, however the Irish government held a second referendum asking the question in a different way. Compared to other countries there was very little protest in relation to the bailout or austerity measures which were been implemented. Even when it was apparent that the government were lying for a number of days in relation to applying for a bailout, there was very little public outcry. While pole ratings suggested that the government were dropping in popularity, the level of protest was minimal. The question has to be asked, why the Irish public are so passive in relation to situations which will have serious consequences for their lives. One expl anation could be the lack of social solidarity. For instance Bauman (2000) argues that in modern society individuals are now defying their identity through the consumption of various goods and products. He argues that this creates a lack of social solidarity and creates a more individualistic society. It could be argued that the Celtic Tiger has created a society of consumers who are only concerned about their own needs. The Celtic Tiger period in Ireland is often seen as a period where individuals and groups were living extravagant and affluent lifestyles. It seems as though individuals in society are now more worried about their own needs and have very little concern for others. This may change once the true impact of the austerity measures hits home for various groups and individuals. It seems very evident from the recent budget that the most vulnerable in society are going to pay the highest price for the mistakes of the elite. It seems apparent that it is the underlying thinking and ideology in Irish society which needs to undergo a critical reflection. Both those in power and society as a whole need to consider what kind of society they want for both themselves and future generations. If the lack of protest in Ireland is anything to go by it seems as though individuals in Irish society have become self-interested and have very little concern for the more vulnerable in society. It may be worth introducing the process of critical reflection at an earlier age in schools in an attempt to create independent thinkers who are capable of challenging dominant discourse at both organisational and political level. However from my own experience of various social care settings and the education system such an ideal does not seem high on the agenda. It may suit those at the top to have a society which follows and does not question. Or it may be, that those at the top do not question their own motives. Either way, if I reland wishes to learn from the mistakes of the past, some form of questioning needs to occur at a societal, governmental and individual level. The recent recession provides a space for such questioning. Whether such questioning materialises at the level suggested in this reflection remains to be seen.
Saturday, January 18, 2020
Heidi Roizen
1. What are the strengths and weaknesses of Roizenââ¬â¢s network at the end of the case? Heidi Roizen has invested time and effort in developing and sustaining relationships/networks in the computer industry, especially in the Silicon Valley area, throughout her professional career. As she moves into her venture capitalist role, her networking efforts have the following strengths ââ¬â â⬠¢Includes executives including CEOââ¬â¢s, thereby giving her the experience of interacting with these business leaders.Since she has established relationships with many and her credibility is proven, which is an important criterion for business leaders; this is a critical skill in her new role. â⬠¢Since she is not only well known in the internet industry but is also well respected, her joining Softbank provides positive feedback about the new group making it an attractive opportunity for many. Her current role is different from her prior jobs in that it requires making go/no-go fundi ng decisions about start-up companies rather than establish a network of contact to help develop the business she was involved in.This fundamental difference in her role will put strains on her vast network as well as herself. Namely- â⬠¢Reject projects from her acquaintances. Even though she has been making concerted efforts to reach out to those affected by these adverse decisions, there is a good possibility that some people will let these decision impact their personal/professional relationships with her. Since, she is very values her relationships a lot I imagine such issues will negatively affect her at a personal level.This has the potential of having a negative impact on her credibility in the industry â⬠¢Trying to manage her network will put constraints on her professional and/or personal life. As she mentions that she spends two hours per day sending out rejection notes, I believe for her to be able to sustain this she will need to put in extra hours at work or com promise the quality of work. â⬠¢Create internal conflict for herself by deviating from her philosophy of helping others when it is a mutually beneficial situation for both, since in her current role she is feeling pressured to help people by referring them to the companies she is tied with. 2) What specific steps did Roizen take to develop her network? To maintain it? Heidi Roizen is a very well know business leader in the computer industry sector, especially in Silicon Valley. During the course of her career she has built a vast network of connections. The basic reason for her vast network can be attributed to her innate extrovert and high energy personality coupled with a desire to interact and help people with high caliber and engaging personalities. In addition, she was also required to cultivate relationships to support the software company, T/Maker, which she co-founded in the early phase of her career.The primary objective was to market the companyââ¬â¢s product. Her s trategies towards developing relationships included ââ¬â â⬠¢Follow the ââ¬Ëwhat can I offerââ¬â¢ approach. In her interactions with people she planned carefully on how to help their projects/needs. During her time at Tandem, she had opportunity to work with the companyââ¬â¢s CEOââ¬â¢s and through her approach she built relationships with the CEO. Her relationship benefited her professionally as he recommended her for the Stanford MBA program. â⬠¢Identify organizations and people that will help her initiatives and engage them through meaningful contributions in their activities.To promote her company, T/Maker, Heidi networked with the press, the software entrepreneurââ¬â¢s forums and the software publishers association. Through her contributions she has established sustainable relationships, as is evident by the glowing reviews paid to her by business leaders such as Brian Gentile of eALITY Inc. â⬠¢Trust her judgments on the caliber of person she associ ates with rather than their position in the organization. The paper gives instances where she built relationships with ââ¬Ësmartââ¬â¢, ââ¬Ëinterestingââ¬â¢ and ââ¬Ëgood qualityââ¬â¢ people who later become senior executives in their companies. Relationships are built on a combination of professional-social interactions. She is known to have regular parties at her house. She used these events not only to build her relationships but also provide networking opportunities to her guests. Heidi gives a lot of importance to her relationships and is consequently very conscientious in sustaining them. To maintain her network, she believes in â⬠¢Quality of the interaction rather than quantity. She leverages her relationships after much thought, for e. g. higher up in the organization her contact is, fewer times she would contact that individual for favor. â⬠¢Focus on been consistent in the relationship. She emphasizes being consistent in her actions while dealing wit h friends. â⬠¢Ensuring there is reciprocity in the relationship i. e. , there is a balance between the times she is asking for help versus helping that particular individual out. ? 3) How does your own network compare with Roizenââ¬â¢s? To what extent are the differences due to the political structure in the networks assist?To what extent are the differences due to the personal preferences and style? As I compare my social/professional network to Heidi Roizenââ¬â¢s, one of the biggest differences is the number of people we know-my LinkedIn contact list is at 100+ while I guess Heidiââ¬â¢s would be 500+ category. After going through this article I have realized the significance networking can have on oneââ¬â¢s profession and moving forward will like to The commonalities between our relationships include â⬠¢Quality of interactions rather than quantity.I have some very good friends whom I only meet once/twice per year yet the relationship has been sustained. â⬠¢ Relationships have to be on an even footing. I make concerted efforts to ensure reciprocity is maintained from my end. There have been occasions in the past where I have discontinued relationships when I felt the other individual was always asking for help. Some differences that occur in our relationships are â⬠¢Heidi is very social and has parties almost every weekend in her house. This is not the case at my place. There is a very strong emphasis in her life on networking, which is not the case for me. She seems to invest time in relationships with the intent of leveraging them for future benefit either for herself or other acquaintances. This becomes clear at the end of the case during her time Softbank she referred people to organizations that will help her business interest. In my case, relationships can sometimes be used to exchange ideas or just have fun without the intent of obtaining any benefit. â⬠¢I am generally not looking to bring people together for mutual benef it. â⬠¢She makes an effort of meeting new people through attending trade shows, participating in conference etc.In my role, I have opportunity to attend technical conferences but my primary intent there is to acquire knowledge rather than meet new people. In my opinion one of the biggest reasons for the differences is our personality type. She is an out-going, high energy person with a passion for meeting new people. This means that interacting and meeting new people provides her with fuel to get recharged in life. I am an introvert who enjoys meeting people but feel drained after these experiences and need alone/close family time to recharge.In addition, differences between Heidi and me can also be attributed to our professions. Since she has primarily worked as entrepreneurs/business developer, my role is to develop manufacturing processes. I believe there is a fundamental difference between these roles, her job needs interacting with a large number of people whereas in my cas e knowledge about the processes is more important. ? 4) What suggestions would you give Roizen for adjusting and maintaining her network as she became more involved as an internet venture capitalist?I will give her the following suggestions â⬠¢She should not try to sustain every relationship that she has established over the years. She should create of priority list of people and maintain relationships with those who meet her basic requirement of being ââ¬Ësmartââ¬â¢ and ââ¬Ëgood qualityââ¬â¢ as well are value added in her new role. She has to juggle three critical roles ââ¬â family, work and network management. If she focuses too much on trying to maintain her network, there is a high probability that one or both of the others will suffer. She should focus on creating some relationships with people who are not in the same industry sector as her. This will be ââ¬âin sync with her outgoing personality and fulfill her ââ¬Ëneedââ¬â¢ to interact with people while not creating expectations/pressures in her profession. In the paper, it is obvious that many of the proposals, including meeting requests, being submitted are from with her network. Since most of these are being rejected and even though she is being very professional in rejecting these, it should be expected that some of these rejections are not well received.The negative reactions emanating from these may create stress for her and hamper her professional and personal life. â⬠¢She should also delegate the rejection letters to her subordinates as she seems to be spending too much time on them and this is taking away from her work time that may be detrimental for her career. â⬠¢Since, her current role is different from her past roles of being an entrepreneur/business developer there is limited need for keeping a very large network.
Friday, January 10, 2020
Top Black Lives Matter Research Essay Samples Secrets
Top Black Lives Matter Research Essay Samples Secrets Black Lives Matter Research Essay Samples and Black Lives Matter Research Essay Samples - The Perfect Combination The philosopher Paul Grice explained this regarding an extremely general truth about the essence of conversation. Any individual, not necessarily a specialist will have the ability to recognize that the lyrics and visuals of this video proved semantically engineered by means of a linguist or carefully designed by a specialist on semiotics. They've just realized an essay full of a lot of hashtags coming from the specific student who wrote it is not threatening whatsoever. Since you can imagine, I wouldn't be writing an essay with this kind of a provocative title if I were able to answer one or more of these questions affirmatively. However, for the very first time, I've been made to have a look at the facts straight in the eye. Our teeth are broken against them. The patient should truly feel comfortable and re spected around the nurse to be able to communicate effectively. Both the nurse and patient have to trust each other, without trust the individual cannot be suitably cared for. The Importance of Black Lives Matter Research Essay Samples They're attempting to rise against the rest of the races and cultures instead of merely coming together as 1. It doesn't need to be that manner. The third stage is known as bureaucratization. The very first phase of the social movement life cycle is known as the emergence or preliminary stage. The 5-Minute Rule for Black Lives Matter Research Essay Samples As a result, millions of folks are now mindful of the continuing effect of police brutality on black lives. It's earned when the men and women gain from and see themselves as part of the societies in which they're housed. The handicapped are a rather unique and peculiar and gorgeous group of individuals. Less individuals are committing crimes. In general, within this study, the bulk of Black Lives Matter articles released by the New York Times were institutional criticisms. The platform has each of the persons who work and be sure that the Black Movement continues to show that Black Lives Matter. Four decades before, what's now called the Black Lives Matter Global Network started to organize. The Black Lives Matter Movement has produced a conversation within the nation along with across the world. Using Black Lives Matter Research Essay Samples To further our knowledge, we've got an essay about racism category you can explore. There are differing moral and political opinions, thus the issue doesn't have any resolution as of this moment. It's a movement calling out the racism which exists in the present society. In spite of the fact that slavery and separation of races ended many decades past, racism can nevertheless be found in nursing today. New Step by Step Roadmap for Black Lives Matter Research Essay Samples Our objective is to support the maturatio n of new Black leaders, along with create a network where Black folks feel empowered to identify our destinies in our communities. Inside this phase, social movements are extremely introductory, and there's slight to no organization. It may also enable you to take into consideration how effective you truly feel social media can be. Social media has the power to reach individuals around the world in milliseconds, which significantly lessens the time that it would take to organize a protest. The Lost Secret of Black Lives Matter Research Essay Samples Furthermore, the reforms can be pressed locally by activists in nearly every municipality in the us. The Civil Rights Movement's effectiveness is why children in the current generation could have never experienced racial injustice. Opposition has ever been part of American politics, but it is thought that Donald Trump's election has sparked a bigger era of protests. The Foolproof Black Lives Matter Research Essay Samples Strateg y In the usa, poverty plays a huge part on it. Even after as soon as the movement started, the African American men and women in america were still targeted by the computer system. The African American and lots of people throughout the USA were mad regarding the incident. The African American community and several different individuals in the USA were upset of the ruling of the situation. The simple fact a police force would foster officers that are eager to break the law ought to be a tremendous concern alone. A great deal of this indicates that there might be an overall bias among police officers that non-white people today are somewhat more likely to be criminals. After the scenario, a couple laws changed. An even larger problem with police brutality in the USA is that it looks deeply tied to racism. What's Truly Going on with Black Lives Matter Research Essay Samples They wish to stay powerful and realize their objectives. From there the on-line campaign began. This is dismayingwe would like to repair it. These are a few of the questions that resulted in this research investigation. The issues are now too complicated. In case the candidate who's running for president even sees an issue with the law enforcement team then it needs to be a simple job to solve but its not. Society should change the method by which they view others and the problems that go on.
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