Tuesday, August 25, 2020
Oedipus Rex Fate V. Free Will Essays - Operas, Oedipus, Sophocles
Oedipus Rex: Fate V. Through and through freedom Oedipus' enduring want to reveal reality with regards to Laius' homicide and the puzzle encompassing his own introduction to the world, drove him to the sad acknowledgment of his horrendous deeds. Teiresias, Jocasta, and the herder attempted to prevent him from seeking after reality. Take for instance a piece of the last discussion among Jocasta and Oedipus. In the wake of understanding that the prescience had worked out as expected, Jocasta implores him to release the riddle unsolved for once. No! By the divine beings, no; leave it on the off chance that you care for your own life. I endure. Tis enough. Oedipus answers, I can't yield my entitlement to know reality. He can't stop his mission for reality, considerably under his better half's arguing. For it is in his own vain that he should illuminate the last question of his own life. Toward the finish of this heartbreaking story, when Oedipus gouges out his eyes, The occasions in Oedipus the King, composed by Sophocles, show a hidden relationship of man's unrestrained choice existing inside the vast request or destiny that the Greeks accepted guided the universe. Man was allowed to pick and was at last considered liable for his own activities. Both the ideas of destiny and through and through freedom had an essential impact in Oedipus' decimation. In spite of the fact that he was a casualty of destiny, he was not constrained by it. Oedipus was foreordained from birth to sometime wed his mom and to kill his dad. This prescience as cautioned by the prophet of Apollo at Delphi was genuine and definitely would happen, regardless of what he may have done to maintain a strategic distance from it. His past activities were dictated by destiny, yet his undertakings in Thebes were constrained willingly. From the earliest starting point of this catastrophe, Oedipus took numerous activities prompting his own defeat. He could have persevered through the plague, however out of sympathy for his enduring individuals, he had Creon go to Delphi. At the point when he learned of Apollo's assertion, he could have serenely examined the homicide of the previous King Laius, yet in his hurriedness, he denounces the killer, and in along these lines, unwittingly reviles himself. Tis an only energy for the reason for that killed man. Furthermore, right it is in me that ye will see me battling that cause for Phoebus and for Thebes. All together for Sophocles' play to be classified as disastrous, the unfortunate saint needed to have a type of an imperfection. The saints awful imperfections are the characteristics, which at last lead to his ruin. Oedipus pride, numbness, impoliteness towards the divine beings, and unwavering mission for reality at last added to his devastation. When Terrisias revealed to Oedipus that he was liable for the homicide of Laius, he got angered and considers the old prophet a liar. He fled from his home in Corinth, in order to outsmart the divine beings awesome will. Like his dad, Oedipus likewise looked for approaches to get away from the ghastly fate told by the prophet of Apollo. The melody cautions us of man's have to have worship for the divine beings, and the risks of a lot of pride. Be that as it may, if a man track the methods of pomposity; dread not equity, respect not the divine beings cherished; insidious take him! Ruin be the prize of his deadly pride! the ensemble asks him what god encouraged him to daze himself. Oedipus answered, Twas Apollo, companions, willed the malevolence, willed, and carried the distress to pass! But then the hand that struck was mine, mine as it were. He guaranteed full obligation regarding his activities. Oedipus was blameworthy of slaughtering his dad and wedding his mom, however maybe the genuine sin lay in his enthusiastic endeavor to raise himself to the degree of the divine beings by attempting to get away from his destiny. At last Oedipus was decided for his pride in his triumphs encompassing Thebes. This judgment presented to him lost everything and an outcast from Thebes. In spite of the fact that Oedipus was uninformed of the realities concerning the genuine idea of Laius and Jocasta, the degree of his wrongdoings were as yet vindictive. At the point when he removes his eyes Oedipus is tolerating the full weight of his demonstrations and realized that he should be rebuffed for his wrongdoings. In this way the last demonstration of pulverization was brought about by Oedipus'
Saturday, August 22, 2020
HRIS Essay Example For Students
HRIS Essay Is Your Organization Ready to Consider a HRMS?Before you take a gander at procuring a HRMS, look inside your association. How natural for your companys key heading is the securing of a HRMS? What is the significance of a HRMS to your officials? Is it true that they are persuaded of the key significance of HR? Or then again will your administrators sees be restricted to a HRMS with just fundamental record keeping capacities, (for example, socioeconomics information or finance data)? Your accomplishment in getting solid official sponsorship will direct where you look and what bundle you will choose. You should think about the general financial plan. Who should be on side to build up a solid business case? Shouldn't something be said about innovation? Is your association prepared to consider arrangements that permit broad web get to? What effect would innovation have on outer associations like worker gatherings? Would it be a good idea for them to be welcomed on board right off the bat in the cycle? At long last, contending undertakings may block your officials thought of thisproject. Your companys assets might be completely occupied with different activities. This will influence your general timetable. What Functionality Do You Need?There are numerous alternatives. Essential HRMS incorporate finance applications with little or noHR usefulness. Far reaching frameworks incorporate finance and may incorporate pay, benefits, positions, wellbeing and security, preparing and improvement, and time and work. Notwithstanding crude capacity, a few bundles make it simpler to carry out your responsibility by offering work process ability. For instance, an email message can be consequently activated to an advantage director to enlist a representative on benefits when a candidate isOthers have non-conventional methods of getting to data: for instance, Interactive Voice Response (IVR) wedded to work process can trigger activities like employment planning. On the other hand, your association might need to utilize a booth to empower workers to access and update their own staff data. To decide your degree, your association ought to experience a necessities. study or needs examination. Consider where the finance framework fits in. Would it be advisable for you to follow point by point finance records in your money related framework? Do you have broad necessities in the regions of benefits administration?Considering both present HR exercises and future bearings of HR in your association, list ten contextual analyses that will give you the best rate of return. For help with making the contextual investigations, acquire the HR Matrix accessible from HRMS Directions or the International Association for Human Resource Information Management (IHRIM). By relating your contextual analyses to degree of profitability, you can abstain from being occupied by irrelevant things in merchant exhibits. Make sure to talk with people inside and outside of the HR utilitarian territory to build up your point by point contextual analyses. Different clients over the association may have frameworks or even work area applications that will be supplanted by this bundle. If necessary, hold encouraged meetings to draw on the encounters and thoughts of people all through your association. At long last, consider whether your contextual analyses unbendingly reflect current practice, or zone intelligent of ways you should seriously think about tending to the objective business processes.You need the last mentioned. In any case, What About the Technology?Involve your data innovation (IT) bunch right off the bat in your necessities conversations. While they may not be keen on the point by point contextual investigations, they will be keen on the application use. For instance, what number of potential clients will get to the product simultaneously? What stage will the product run on? How good is it with current innovation? In the event that you are thinking about web access to data, this may mean huge changes to your IT condition. What are the interfaces to the framework? Will the HRMS bundle need to gracefully information to or get information from some other systems?Still Is an Implementation Feasible? The Hot Buttons:Resources Based on the application you pick, take a gander at your companys assets to decide if you are probably going to have both the individuals and the aptitudes accessible in-house when you will require them. Ranking staff who best comprehend the business region and people wit h usage experience should be a piece of your group. Venture jobs will rely upon venture size and scope and will incorporate, for instance, venture chief, support, utilitarian specialists, specialized specialists, database chairmen, change the board and business process improvement specialists. In the event that you don't have the necessary assets in-house, you might be savvy to look remotely to at least one counseling associations that spend significant time in venture execution to band together with you or lead the undertaking. Significant Tasks Of Quantity Surveyor Construction EssayMany programming bundles and sellers will indicate to meet your prerequisites. Set aside the effort to scrutinize these sellers in detail. See how the merchant bundle tends to the capacities that you recognized before as key. While the product may deal with x action, it may not be at the profundity you require. Site Visits Optimally, visit associations in your industry that have just actualized a portion of the items viable. Keep in mind, in any case, that the association you visit may not need or have the opportunity to convey not exactly wonderful encounters. Attempt to guarantee that the advantages will exceed the expenses. Short List Once introductory reactions are investigated, build up a short rundown to think about further. In light of your contextual analyses, demand at any rate one scripted exhibit of the framework. This is your opportunity to see the product and dig further into territories of concern or intrigue. Resulting Information Gathering Based on your examination to this point, you may demand extra exhibits from potential sellers. This furnishes you with a chance to pose extra inquiries in regards to usefulness, and will empower you to inspect in more noteworthy profundity questions in regards to merchant support, future variants, and so on. Furthermore, interviews with the business group, specialized care staff, and seller administrators may give you significant knowledge to decide if your organization ought to leave on a drawn out relationship with a specific merchant. Contracting Prior to consenting to any arrangements, ensure a legal advisor, proficient in programming and in a perfect world HR frameworks, audits the agreement. Consider coincidental costs that may not be remembered for the underlying costing, for instance, preparing, support, or extra assets. At long last, recollect that HRMS are perplexing frameworks. To determine the best worth, usage will require some investment, arranging and vitality. Set practical objectives. Your associations capacity to ingest change will straightforwardly drive and effect the general usage plan. By setting aside the effort to survey your association, you can feel certain about responding to the key inquiry presented at the beginning of this article: Does your association truly need a HRMS and is it prepared to step up to the implementation?The whole enrolling capacity is experiencing a virtualrevolution. Self-administration frameworks are being introduced on both the gracefully side forapplicants and the interest side for recruiting directors, utilizing the Internet tohelp give the match, yet in addition to help handle the obstacles en route, such asapplicant testing and foundation screening. Organizations can look through a large number of resumes, globally, either throughproprietary databases o r those of sellers, for example, The Career Connect,CareerMosaic, CareerWeb, The Monster Board, or SkillsScape. Most continues stillcome to organizations on paper yet whatever the media, paper, email, the Web or fax,they can be checked and re-arranged by corporate particulars, andthen made accessible to the employing director or HR chief anyplace in a company,Improvements in optical character acknowledgment have had a significant impact in thisnew capacity, as have enhancements in master frameworks that providecategorizations and acknowledgment of terms and rules. Frameworks can make inferencesabout aptitudes and potential dependent on the words and expressions utilized in a resume. Newtechnology not just assists with the survey of an enormous number of resumes, yet it alsogets them to the perfect individuals rapidly, utilizing an assortment of media and merchants. Thenext age of enrolling programming is joining aptitude based questionsenabling the employing organization to pre-scre en candidates. The HR work, being probably the most datum concentrated in any association, is one ofthe driving recipients and exploiters of these new accomplishments in innovation. Presently, HR experts are more PC educated. They realize how to utilize thetechnology to further their potential benefit and to the general advantage to the organization. Using thepower of new PCs and programming applications, strikingly the web, coupled withthe reengineering process, numerous associations have begun catching self-servicedata for all faculty activities, for example, fresh recruits, compensation changes and transfers,enrollment for preparing, just as enlisting and staffing. The entirety of this implies more opportunity for workers to carry out their responsibility and it has implied valuableBibliography:
Thursday, August 6, 2020
I Read Over 100 Books in 2019. Heres Why I Wont in 2020.
I Read Over 100 Books in 2019. Heres Why I Wont in 2020. In 2019 I read over 100 books. A personal record. A record I’ve never come close to before. This happened for a lot of reasons. One I wrote about last year, giving myself permission to read what I want. In college, I was an English major, spending hours reading assigned texts. Many good ones, but not many I would have sought out on my own. Now, as an English teacher, I spend many more hours reading “assigned†words as well. From student essays to emails to articles on pedagogy and research for lesson plans, all of it necessary and none of it chosen. It felt like what I “should†be reading. It was challenging stuff and definitely “worth†my time. This reading made me grow as a professional. It was a way for me to help students. It helped me stay aware of the goings on in my school and county. My mind was challenged. All of this reading “produced†something. It was for work, for school, for my students. Subsequently, the last thing I wanted to do when I went home was read more, for pleasure or not. So in 2019 I put a stop to all the should reading and started instead reading not to produce. Turns out, I don’t have to be constantly producing for my reading time to be worthwhile. I read love stories and adventure stories. I read fantastical stories and true stories. I read about how to help myself and how to help kids read. I read seminal texts and books with pictures and books with Valkyries. Plus, most of these I read with my ears, through Libby. Giving myself permission for my reading to not have to be productive (although let’s be real, all reading is beneficial) turned out to be my most impressive statistical year, even though I didn’t plan or work for it. I did, however, read instead of doing a lot of other things. I didn’t watch much TV or hike as much as I did in previous years. I didn’t listen to podcasts or go to movies. I missed out on truly relaxing because I read. While I gave myself permission to read any and everything I wanted, I didn’t let go that puritanical inner push to be doing, doing, doing. Sure, I was reading for pleasure, but if I read just one more book this weekend then I’ll have finished two in two days and isn’t that cool Twitter? Instagram, look at what I did! Form an orderly line to offer me back pats. Do I feel awesome about what I’ve accomplished? Absolutely. Do I want to keep up this pace and keep saying no to other things in my life? Ehh, not any more. I want to watch good TV shows and spend time moving my body. I want to write more and meet new people. I want to spend more time walking my grumpy dog and taking bird watching classes. I want to listen to music again. I certainly want to keep reading, but I want more, too. More rest. More chill. And if that means less titles on my Goodreads and less bragging rights, that’s perfectly fine. It’ll mean less stress, too. Because in 2020, saying no to reading will mean saying yes to stories in different forms. I’ll finally catch up on all those shows I’ve added to my watch list. I’ll listen with my full attention to my students. I’ll learn from others in person in classes at my local park. With any luck, I’ll make some new stories for myself in this new year instead of only reading them.
Saturday, May 23, 2020
Faux Amis - French English False Cognates Letter E
One of the great things about learning French or English is that many words have the same roots in the Romance languages and English. However, there are also a great many faux amis, or false cognates, which look similar but have different meanings. This is one of the biggest pitfalls for students of French. There are also semi-false cognates: words that can only sometimes be translated by the similar word in the other language.This alphabetical list (newest additions) includes hundreds of French-English false cognates, with explanations of what each word means and how it can be correctly translated into the other language. To avoid confusion due to the fact that some of the words are identical in the two languages, the French word is followed by (F) and the English word is followed by (E).à ©ducation (F) vs education (E)     à ©ducation (F) usually refers to education at home: upbringing, manners.     education (E) is a general term for formal learning instruction, enseignement.à ©ligible (F) vs eligible (E)     à ©ligible (F) means eligible only for membership or an elected office.br/>     eligible (E) is a much more general term: à ©ligible or admissible. To be eligible avoir droit à , remplir/satisfaire les conditions requises pour.à ©mail (F) vs email (E)     à ©mail (F) refers to enamel.     email (E) is often translated as un email, but the accepted French term is un courriel (learn more).embarras (F) vs embarrass (E)     embarras (F) indicates trouble or confusion as well as embarrassment.     embarrass (E) is a verb: embarrasser, gà ªner.embrasser (F) vs embrace (E)     embrasser (F) means to kiss, or can be used formally to mean to espouse.     embrace (E) means à ©treindre or enlacer.à ©mergence (F) vs emergency (E)     à ©mergence (F) is the equivalent of the English words emergence or source.     emergency (E) is un cas urgent or un imprà ©vu.employer (F) vs employer (E)     employer (F) is a verb - to use, employ.     employer (E) is a noun - un patron, un employeur.enchantà © (F) vs enchanted (E)     enchantà © (F) means enchanted or delighted, and is most commonly used upon meeting someone, the way Its nice to meet you is used in English.br/>     enchanted (E) enchantà ©, but the English word is much less common than the French.enfant (F) vs Infant (E)     enfant (F) means child.     Infant (E) refers to un nouveau-nà © or un bà ©bà ©.engagement (F) vs Engagement (E)     engagement (F) has many meanings: commitment, promise, agreement; (finance) investing, liabilities; (negotiations) opening, start; (sports) kick-off; (contest) entry. It never means a marital engagement.     engagement (E) usually indicate s ones engagement to be married: les fianà §ailles. It can also refer to un rendez-vous or une obligation.engrosser (F) vs engross (E)     engrosser (F) is a familiar verb meaning to knock up, get someone pregnant.     engross (E) means absorber, captiver.enthousiaste (F) vs enthusiast (E)     enthousiaste (F) can be a noun - enthusiast, or an adjective - enthusiastic.     enthusiast (E) is only a noun - enthousiaste.entrà ©e (F) vs entrà ©e (E)     entrà ©e (F) is another word for hors-doeuvre; an appetizer.     entrà ©e (E) refers to the main course of a meal: le plat principal.br/>envie (F) vs envy (E)     envie (F) Avoir envie de means to want or to feel like something: Je nai pas envie de travailler - I dont want to work (feel like working). The verb envier, however, does mean to envy.     envy (E) means to be jealous or desirous of something belonging to another. The French verb is envier: I envy Johns courage - Jenvie le courage à Jean. escroc (F) vs escrow (E)     escroc (F) refers to a crook or swindler.     escrow (E) means un dà ©pà ´t fiduciaire or conditionnel.à ©tiquette (F) vs etiquette (E)     à ©tiquette (F) is a semi-false cognate. In addition to etiquette or protocole, it can be a sticker or label.     etiquette (E) can mean à ©tiquette, convenances, or protocole.à ©ventuel (F) vs eventual (E)     à ©ventuel (F) means possible: le rà ©sultat à ©ventuel - the possible outcome.     eventual (E) describes something that will happen at some unspecified point in the future; it can be translated by a relative clause like qui sensuit or qui a rà ©sultà © or by an adverb like finalement.à ©ventuellement (F) vs eventually (E)     à ©ventuellement (F) means possibly, if need be, or even: Vous pouvez à ©ventuellement prendre ma voiture - You can even take my car / You can take my car if need be.     eventually (E) indicates that an action will occur at a later time; it can be translated by finalement, à la longue, or tà ´t ou tard : I will eventually do it - Je le ferai finalement / tà ´t ou tard.br/>à ©vidence (F) vs evidence (E)     à ©vidence (F) refers to obviousness, an obvious fact, or prominence.     evidence (E) means le tà ©moignage or la preuve.à ©vident (F) vs evident (E)     à ©vident (F) usually means evident or obvious, and there is a familiar expression that always catches me: ce nest pas à ©vident - its not that simple.     evident (E) means à ©vident or manifeste.à ©vincer (F) vs evince (E)     à ©vincer (F) means to oust, supplant, or evict.     evince (E) manifester or faire preuve de.exceptionnel (F) vs exceptional (E)     exceptionnel (F) can mean either exceptional or special in the sense of out-of-the-ordinary, unexpect ed.     exceptional (E) means exceptionnel.expà ©rience (F) vs experience (E)     expà ©rience (F) is a semi-false cognate, because it means both experience and experiment: Jai fait une expà ©rience - I did an experiment. Jai eu une expà ©rience intà ©ressante - I had an interesting experience.     experience (E) can be a noun or verb refering to something that happened. Only the noun translates into expà ©rience : Experience shows that ... - Lexpà ©rience dà ©montre que... He experienced some difficulties - Il a rencontrà © des difficultà ©s.expà ©rimenter (F) vs experiment (E)     expà ©rimenter (F) is a semi-false cognate. It is equivalent to the English verb, but also has the added sense of to test an apparatus.     experiment (E) as a verb means to test hypotheses or ways of doing things. As a noun, it is equivalent to the French word expà ©rience (see above).exploitation (F) vs exploitation (E)     exploitation (F) can mean either usage or exploitation.     exploitation (E) is translated by exploitation, but it always has a negative connotation in English, unlike the French which can simply refer to usage.exposition (F) vs exposition (E)     Une exposition (F) can refer to an exposition of facts, as well as to an exhibition or show, the aspect of a building, or exposure to heat or radiation.     Exposition (E) un commentaire, un exposà ©, or une interprà ©tation.br/>extra (F) vs extra (E)     extra (F) is an adjective that means first-rate or terrific. Un extra is a catering assistant or a treat.     extra (E) the adjective means supplà ©mentaire. As an adverb, it might be translated by plus, trà ¨s, or even un supplà ©ment (e.g., to pay extra - payer un supplà ©ment). As a noun meaning perk, its equivalent to un à -cà ´tà ©. extras as in extra options are en option or gà ¢teries, extra fees are frais supplà ©mentaires. An acting extra is un figurant and extra time in sports is prolongation(s).
Tuesday, May 12, 2020
Utilitarianism and Kants Categorical Imperative Essay
Utilitarianism and Kant’s Categorical Imperative The issues of morality are most clearly expressed through examples of different methods of analyzing a situation. The case of Holmes, an officer in charge of a sinking ship, shows the striking differences between philosopher Immanuel Kant’s beliefs and those of the Utilitarians. After Holmes’ ship sinks, there are twenty passengers in a lifeboat that is only meant to hold fourteen people. There was no time to send out a signal for help before the ship sank, so no rescue is guaranteed and the nearest land is fifteen hundred miles away. Holmes decides to force the wounded passengers and those wearing life jackets off of the lifeboat and make his way to shore without them. This action†¦show more content†¦For example, there is a hunter who wonders if it is morally acceptable to kill a deer. Act Utilitarianism analyzes the effects of this one action to decide if it is moral by assigning a value to the am ount of pleasure and pain each individual involved will experience. In this case the hunter and his family will experience the pleasure of having food from eating the deer, many of the neighbors of the hunter will experience pleasure by having the deer off their property, and the deer’s family will experience the pain of the loss of a family member. If the outcome is that the net value of pleasure is greater than the pain caused by the killing of the deer, it is morally right for the hunter to kill it. The example of the sinking ship and Holmes’ decision to throw people off of the lifeboat represents an Act Utilitarian belief. Holmes’ decision making process can be seen as morally right when one assesses the amount of pleasure and pain that can be expected from his actions. The lifeboat is the only method of getting to shore, and the less people that are in it the better the chance they all have of surviving since it will be less likely that the lifeboat wi ll capsize. The boat holds fourteen people, so it is best to take exactlyShow MoreRelatedKants Moral Theory and Utilitarism Comparison Essay1166 Words  | 5 PagesKant’s moral theory and utilitarianism are two very different moral theories. Kant’s moral theory works off of the categorical imperative. Utilitarianism works off of the greatest happiness principle. Morality and right action are very different within these two theories, and the idea of slavery is a good example of the differences. Utilitarianism can allow slavery, whereas Kant’s moral theory cannot allow slavery. Kant’s moral theory uses the categorical imperative as its basis. The categoricalRead MorePro Life And Pro Choice1403 Words  | 6 PagesBentham’s Utilitarianism. Kant uses a deontological moral approach in his ethical theory. 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Wednesday, May 6, 2020
Health Promotion Free Essays
Health Promotion Plan for African American Adults at Risk for Coronary Heart Disease Community Nursing: NUR 3634 Abstract Coronary heart disease affects a disproportionate amount of African Americans (CDC, 2010a), yet there are modifiable risk factors that can reduce the risk of this disease. These modifiable risk factors include high blood pressure and high cholesterol.This health promotion plan involves a community-based strategy that targets African Americans by offering primary and secondary prevention measures directly accessible at local community churches in Titusville, FL to decrease the prevalence and incidence of coronary heart disease in the African American community. We will write a custom essay sample on Health Promotion or any similar topic only for you Order Now Health Promotion Plan for African American Adults at Risk for Coronary Heart Disease Part I: Community DiagnosisRisk of complications, including death, of hypertension and hyperlipidemia among African American adults related to poor eating habits, poor primary prevention measures, and poor medication compliance as evidenced by data that show prevalence of cardiovascular disease among African Americans to be 44. 6 percent for males and 46. 9 percent for females (FDH, 2008), and Healthy People 2010 National Health Objective 12-9, which is to reduce the proportion of adults with high blood pressure (USDHHS, 2000), and National Health Objective 12-14, which is to reduce the proportion of adults with high total blood cholesterol levels (USDHHS, 2000).Part II: Review of Literature What is Coronary Heart Disease and how does blood pressure and cholesterol affect it? According to the CDC (2010b), cardiovascular disease is the leading cause of death for both men and women (34. 3 percent of a ll deaths), and is estimated to affect over 81 million people in the United States (AHA, 2010). Cardiovascular disease includes several conditions (AHA, 2010): high blood pressure, coronary heart disease, stroke, and heart failure. Coronary heart disease is the most common type of cardiovascular disease and accounts for the majority of these deaths (AHA, 2010). Coronary heart disease, also known as coronary artery disease, refers to a condition in which atherosclerotic plaque collects in the arteries and obstructs the flow of blood to the myocardium (Lewis, Heitkemper, Dirkson, O’Brien, Bucher, 2007). The plaques consist of deposits of cholesterol and lipids, which progressively decrease the diameter of the blood vessel though which blood flows. The stress of a constantly elevated blood pressure increases the rate of atherosclerotic development (Lewis, Heitkemper, Dirkson, O’Brien, Bucher, 2007). Coronary heart disease is associated with multiple risk factors, some of which are modifiable (e. . , high cholesterol, high blood pressure, diabetes, smoking, and dietary factors) and other risk factors that are not modifiable (e. g. , age, sex, heredity) (CDC 2010b; Lewis, Heitkemper, Dirkson, O’Brien, Bucher, 2007). Why is high cholesterol high blood pressure a problem for African American Adults? Data from the CDC (2010a) suggest that although African Americans are less likely to be diagnosed with coronary heart disease, which is due to disparities in health care access and delivery, they are more likely to die from it. In fact, the prevalence of cardiovascular disease among African Americans is 44. percent for males and 46. 9 percent for females (FDH, 2008). Related to this are estimates that African American males and females over the age of 20 are more likely to have hypertension than non-Hispanic whites (CDC, 2010a). Although percentage of African American adults over the age of 20 with high cholesterol is less than non-Hispanic whites, high cholesterol is still a problem for approximately 10 percent of African American females and 13 percent of males (CDC, 2010a). Current Nursing Interventions Primary prevention measures generally consist of patient education, behavioral counseling, and support.Secondary prevention measures involve blood pressure screening, blood lipid screening, prescription and reinforcement of medication regimes (Taylor Wright, 2005), and referrals. Successful and Unsuccessful Interventions Current interventions combined with programs such as the Racial and Ethnic Approaches to Community Health (REACH) 2010, which addresses underserved communities (CDC, 2010c), the BLESS project (Williamson Kautz, 2009), which promotes health through faith-based activities, and community health advisor programs are interventions that are working (Cornell et al. 2009; Plescia, Herrick, Chavis, 2008; McKinley et al. , 2009; Williamson Kautz, 2009). Studies suggest that some interventions alone don’t always achieve the intended outcomes due to disparities in related to access and delivery of health care (Niska Han, 2009; Ratanawon gsa, Fisher, Couper, Van Hoewyk, Powe, 2010). Part III: Plan Title: Health Promotion Plan for African American Adults at Risk for Coronary Heart Disease in Titusville, FL. Short term goal: Before and after Sunday church services at five, mainly African American churches, volunteer nurses will educate 10 individuals on three causes of high blood pressure and three causes of high cholesterol, and screen those 10 individuals for high blood pressure. Three Measurable, Time Specific Learner Objectives 1. By the end of one, 20-minute teaching session, participants will list three ways to decrease coronary heart disease. 2. By the end of one, 20-minute teaching session, participants will list three health promoting behaviors to reduce high blood pressure. . By the end of one, 20-minute teaching session, participants will list three health promoting behaviors to decrease elevated cholesterol levels. These goals and objectives specifically target African Americans living in Titusville. Short, concise educational sessions will precede and follow church services at five predominantly African American churches in Titusville the first Sunday of each month for a year. A booth, consisting of information in the form of posters and pamphlets for participants to take home, will be set up.The booth will be staffed by two nurse volunteers, who will provide basic information to participants, as well as assess participant’s blood pressures. The objectives will be measured and evaluated orally through question and answer sessions at the end a 20-minute session. These objectives are reasonable and feasible because the time frame suggested is enough to engage the participant without overwhelming them with too much information, yet nurses will be available for questions once a month (for a year) should the need arise. How to cite Health Promotion, Papers Health promotion Free Essays What is health promotion and why is it important in our world today? I am sure it seems the answer is not very complicated: but is it as simple as promoting health? According to the World Health Organization (WHO), â€Å"Health promotion is the process of enabling people to increase control over, and to improve, their health†(World, 2013). This is a change from the past in that healthcare providers are encouraging our patients to take control of their own health while guiding and educating them in he right direction. Health has been shown not to Just be free from disease but also encompasses physical, mental, and social well-being (WHO 2013). We will write a custom essay sample on Health promotion or any similar topic only for you Order Now The whole purpose of promoting individual health is to give the communities the ability to feel they have control over their health plan and help them to stay out of the hospitals, which is what they prefer. This takes cooperation by the patient and the healthcare provider. It is imperative that a nurse stay up to date with a continuous changing healthcare pattern, since they have a big role in health promotion. A big part of health promotion is related to nurses educating the communities, especially since nurses are becoming more and more involved in the communities. As time advances, researchers are predicting nurses will move more out of the hospital and into the communities. Now, more than ever, nurses are challenged to improve patient outcomes by assessing and creating education plans that will increase the patient’s awareness and understanding of their disease process and management. After very thorough assessments and the need for education is completed, nurses must create plan for implementing a strategy to reach the audience targeted. It states in the article Public Health Nutrition: Focus on Prevention, the three different levels of implementation methods utilized today. The first method is individually focused and promotes health outcomes through educating, changes to a healthy lifestyle, and individual behaviors. The types of interventions are carried out through one-on-one educational discussions and telephone conversations. The next implementation tier is more community-focused. These interventions put the spotlight on the needs of modification. The last method to be identified in the article include system-focused interventions. These interventions shift the focus from the individual to the facilities that serve individuals and the laws and policies surrounding the facility. For example, improvements in school lunches to make them healthier (University, 2012). If the healthcare providers can use the combination of the three methods listed above with the nursing process it can to improve outcomes of the patients and community in all areas of nursing. Health promotion is split by healthcare into three levels: primary, secondary, and ertiary. Primary prevention’s main concept is to prevent the disease from occurring and keeping the public healthy. A couple of examples of how this is accomplished are through education, regular exams, and immunizations. A few years ago the Journal of the American Academy of Nurse Practitioners published an article, Reducing heart disease through the vegetarian diet using primary prevention, and it discusses how if a patient leads a vegan lifestyle this could cut out a lot of the processed foods and help the patient to improve chronic heart conditions. If one is unsure exactly how to ursue a vegetarian diet having a consultation with a dietitian is an additional option. Next on the pyramid of health is secondary prevention. This layer of prevention focuses on after an injury or illness has been diagnosed. The goal is to prevent progression or slow down the disease. Using the example of heart disease above, if providers are teaching regarding secondary prevention it would include termination of smoking, diet and exercise, and keeping a healthy weight and blood pressure (Mosca, i. e. 2010). These goals are more patient specific than primary prevention. The last tier includes tertiary prevention which focuses on helping the public prevent a further decline in health while maximizing their quality of life after being diagnosed with a chronic condition. In a recent article, The Effects of Cardiac Tertiary Prevention Program after Coronary Artery Bypass Graft Surgery on Health and Quality of Life, it discusses cardiac rehabilitation as a possibility to fall into the tertiary level. This falls into the category in that it helps restore patient’s well-being while decreasing the suffering and complications. This does take even more participation and cooperation of the patient. In conclusion, there are many things healthcare providers can attempt to do in order to educate the public. However, utilizing the three tiers of health promotion (primary, secondary, tertiary) shows a well-organized technique that can break down different levels of health. Every patient falls into at least one category on the continuum, so this is also making it easier for the provider when educating in that they can customize the patient’s care plan in a more organized way. This includes tilizing the nursing process, critical thinking, and therapeutic communication allowing nurses to identify where the patient fits into the wellness continuum and helping them reach their highest level of wellbeing. How to cite Health promotion, Papers
Friday, May 1, 2020
Enterprise Resource Planning Adoption at Nestle - myassignmenthelp
Question: Discuss about theEnterprise Resource Planning Adoption at Nestle. Answer: Introduction According to Garca-Snchez and Prez-Bernaln (2007) Enterprise systems (ES) refers to comprehensive software application packages that support data analytics, business processes, reporting in complex organizations, and information flows. Even though ES are largely packaged enterprise application software (PEAS) systems, there is a possibility of modifying and customizing them to support specific organizational wants. As such, some of the common ES include custom relationship management software, enterprise planning system, and enterprise resources planning (ERP) systems (Davenport, Harris Cantrell, 2004). Several organizations have adopted different enterprise systems to meet their urgent needs of streamlining workflow or ease the management of firms' activities. In particular, ERP offers companies' chances of re-engineering their business processes, empower employees or users with real-time access to all data of the company in real time and consolidate data. Besides, it also helps or ganizations manage branches that are geographically apart. This report will, therefore, look into a case study of a real-life example of how an organization implemented an enterprise system to solve an identified business problem. A Case Study of ERP Implementation at Nestle, United States of America (USA) Nestle USA is a subsidiary of Nestle SA, a candy-making giant with its headquarters in Switzerland (Dieringer 2004). To operate as a giant and be competitive, the management of Nestle SA saw the need to standardize its operation considering the high number of employees and operations spanning to over eighty countries. The role out of the ERP targeted business intelligence modules, fulfillment, demand planning, supply chain, direct procurement, procurement, production management, planning, accounts receivables, and accounts payables. This decision was reached at after successful implementation of ERP in the United Kingdom (UK) companies who had over six thousand users where there was a need to re-engineer work processes and practices, tighten the supply chain, and leverage the size of the organization. Similarly, Nestle USA had challenges in its production system that prompted the adoption of the ERP system. Before the implementation of the ERP, Nestle USA used Business Excellence through System Technology (BEST) where there were twenty-eight points of customer entry and nine different ledgers (Dieringer, 2004). As such, there was dire need to bring down these 28 points of entry and 9 ledgers to one. In additional to reducing the numbers, there was an interesting problem with the vanilla. The problem with Nestle USA arose from the fact that all the branches operated and worked independently, making their own production and management decisions. A close examination of the various companies located in the USA revealed several worrying redundancies, where 29 different prices for vanilla existed in Nestle USA's brands that were paid to a particular vendor (Dieringer, 2004). This state of affairs thrived on the fact that each factory negotiated their own deals with the vendor. The vendor also reacted by adjusting his prices depending on the factory prices offered, and what he thought the company could pay. The situation got worse since each factory had their way of referring to vanilla. For example, whereas one company referred vanilla as 6635, the other referred to vanilla as 30567 thus bringing confusion to corporate managers and general decision making at Nestle SA when comparing manufacturing cost across the different plants. As such, there was a need to control data and centralize financial reporting and forecasting to bring consistency and accuracy in their operations since each factory acted as autonomous units. Furthermore, Nestle was facing severe competitive disadvantage and there was a need to use one system to improve efficiency and ultimately survive in the global economy. The Nature of ERP, its Implementation, and Adoption ERP systems make it easy to track workflow across various departments and establish a common relationship between geographically dispersed companies dealing with similar products or services. Its application has been a success in human resource management, supply chain management, customer relationship management, finance management, manufacturing warehouse management, and logistics management (Olson Kesharwani 2010). A key nature of ERP is reducing operational cost when manually tracking data and perhaps duplicating data when using different and individual systems. In addition, ERP has a nature of improving efficiency, forecasting, collaboration, scalability, and integration of information of a company. Organizations using ERP system have an edge in competition, cost saving, mobility, reporting, productivity, flexibility, customer service, security, regulatory compliance, and streamlined business processes (Spathis Constantinides 2004). Implementation of the ERP system follows six critical steps (Winkelmann Klose 2008). Discovery and Planning Start smart by identifying and assembling the right internal team that comprises of staffs, managers, executives, and owners. From here, documentation of current issues and potential solutions takes place. After documentation, construction of the project plan follows. Design This step involves configuring how the new enterprise system will look like and how the organization will use it to meet her objectives. At this stage, project and implementation team will create an important configuration, defining new roles and documenting standard procedures. Development At this point, the system is prepared with a goal of going live. Activities such as importing data, developing user training, and making necessary customizations are common at this stage. Testing The new ERP system is tested and assessed whether it can work as per the requirements. Further, fine tuning the configurations is necessary to meet all the project requirements. At this point, project team members can start working on this interface. Deployment The implementation team and project team can launch the new system or still hold on. Before going live, the final data will be loaded and validated. A further training of employees who will work on the new system is carried out before shutting down the old system. Ongoing Support After implementation and adoption of the ERP system, the project team will be working on making adjustments and changes to the system configuration as the situation may require. Difficulties Nestle USA faced while adopting the ERP While adopting the new ERP system, the management sampled a team of fifty top executives and ten senior Information Technology (IT) professionals who had the responsibility of developing a set of best practices for the Nestle USA. The team required an overhaul of the entire old approaches and adopt the new manufacturing to sales approaches that were developed. At the same time, the technical team had the mandate of implementing a common data structure across the company (Dieringer, 2004). Even though the management and the technical team were implementing these processes, employees were not part of the team designing the system. Problems started when employees resisted the new ERP system as they could not incorporate it as soon as possible. As time progressed, the implementation caused confusion as employees could not maneuver through the new system in addition to being forced to adopt the new processes. During the implementation, divisional executives did not form part of the profes sionals and the technical team in planning and development of the system. This worsened the situation further as the supervisors and employees were less willing to correct the mess that had developed. Moreover, the implementation challenges did spread to technical difficulties during the rollout. There was a hitch in integrating points between the modules. As a result, the different modules could not communicate with each other. For example, when customers got discounts from the sales person, then the account receivable portion of the system could not factor in the discount. The overall outcome was that, even after customers paying full amount, the invoice reflected partial payment (Dieringer 2004). Eventually, the management halted the rollout and the project manager removed. A new 19 member task force was formed to spearhead the new system. Important changes in redefining business requirements later saw the adoption become a success. Assessment of the Success of the ERP System According to Dieringer (2004) Nestle USA claims that two years into implementing the new ERP, they realized a saving of over $325 million. Areas such as demand and forecasting and supply chain showed tremendous improvements compared to the previous system, BEST. A sneak into the old system reveals that demand and forecasting was more manual and involved a lot of assumptions that produced poor results (Dieringer 2004). There was general improvement on trustworthy demand forecasts with the new system, business processes, and a common database. Furthermore, forecasting down the entire distribution center became very easy as all Nestle USA companies adopted the same data (Buonanno et al. 2005). Besides saving money, the entire Nestle USA came together as one organization. As such, the vanilla identification problem became history since all the factories adopted the same database (Cordn, Hald Seifert 2013). In addition, common processes that allowed centralization of functions and simplified operating procedures in developing training procedures streamlined the overall management of Nestle USA. Nonetheless, in situations where employees relocated, they could easily adapt to the new factory without spending additional time in orientation (Lall Teyarachakul 2006). Conclusion Enterprise systems are very important components of an organizational management. A proper customized system is necessary for companies to realize their goals and measure growth. From the case study of Nestle USA, it is very clear that businesses encounter problems related to systems' set up, and choosing the right system is key in managing manufacturing, finances, and human resource problems. It is also important for companies to follow due process in implementing enterprise systems, especially ERP to realize their intended objectives within the shortest time possible. ERP system is very good and companies should try it out. Bibliography Buonanno, G., Faverio, P., Pigni, F., Ravarini, A., Sciuto, D. and Tagliavini, M., 2005. Factors affecting ERP system adoption: A comparative analysis between SMEs and large companies.Journal of Enterprise Information Management,18(4), pp.384-426. Cordn, C., Hald, K.S. and Seifert, R.W., 2013.Strategic Supply Chain Management. Routledge. Davenport, T.H., 2000.Mission critical: realizing the promise of enterprise systems. Harvard Business Press. Dieringer, D.S., 2004. ERP implementation at nestle. Davenport, T.H., Harris, J.G. and Cantrell, S., 2004. Enterprise systems and ongoing process change.Business Process Management Journal,10(1), pp.16-26. Garca-Snchez, N. and Prez-Bernal, L.E., 2007. Determination of critical success factors in implementing an ERP system: A field study in Mexican enterprises. Lall, V. and Teyarachakul, S., 2006. Enterprise resource planning (ERP) system selection: a data envelopment analysis (DEA) approach.Journal of Computer Information Systems,47(1), pp.123-127. Markus, M.L. and Tanis, C., 2000. The enterprise systems experience-from adoption to success.Framing the domains of IT research: Glimpsing the future through the past,173, pp.207-173. Olson, D.L. and Kesharwani, S., 2010.Enterprise information systems: contemporary trends and issues. World Scientific. Spathis, C. and Constantinides, S., 2004. Enterprise resource planning systems impact on accounting processes.Business Process Management Journal,10(2), pp.234-247. Vaman, J.N., 2007.ERP in practice: ERP strategies for steering organizational competence and competitive advantage. Tata McGraw-Hill Education. Winkelmann, A. and Klose, K., 2008. Experiences while selecting, adapting, and implementing ERP systems in SMEs: a case study.AMCIS 2008 Proceedings, p.257.
Saturday, March 21, 2020
Tragic memory Essay Example For Students
Tragic memory Essay When I first read Two by Jim Cartwright, I didnt understand it, but as weve been looking deeper in to it, I now understand his style, and I think its very clever. He writes in such a way that it makes you think deeper, in ways the relationships between the couples is quite authentic. I really liked it because I found the script very amusing and interesting, and it kept my attention. I found it highly amusing when Mr Fred Alice started talking about what happened to be on TV. Fred: Lets remember him, lets give him a name Alice: Fat Fat Palomino! It made me think deeper when they carried on there conversation, I think it made the audiences heart melt when they started picking out each others negatives, as it made us realise they love each other for who they are, and there comfortable with each others appearance. Alice: Were close in our own way Fred: As Close as we can get with our fat! We will write a custom essay on Tragic memory specifically for you for only $16.38 $13.9/page Order now My favourite characters had to be Roy and Lesley, because there relationship was the most interesting, and as a reader I feel I could really get into it. It kept me gripped, and wanting to read on. They were definitely a rare combination, as the personalities did not match at all. Furthermore, If I was to play a character, I would chose Roy, because although he comes across as really aggressive, I like how he is outgoing, and not afraid to speak his mind. He seems a really controlling character, but its interesting because it makes you think has he always been like that, or did something happen to him to make him so self conscious and protective. In the contrast, I didnt really enjoy reading into Moth Maudie, because in my opinion they seemed too common, and in ways it made me think too much about reality, and the youths relationships. The play Two is set in a Pub owned by a husband and wife who are constantly bickering. Two is skilfully scripted; Jim Cartwright has written it in such a way that it comes across to readers as humourous but however it also shows the harsh reality. Originally the script was written for two actors, who would play all fourteen characters. During the course of the evening assorted customers pass through the pub, including a little boy that happened to be left behind by his father this leads to an event which triggers movement towards a tragic memory between the pub couple, and through out that, their own dark tragedy is revealed, and this happens to be the root to their arguments. With relationships it explores; Faithfulness; Domestic Violence; Old Age; and Death. The underlying message seems to be that trust is the key to all sucesful relationships. All the couples except Fred Alice have relationship problems, causing them to argue continuously. E.g. Maud cant keep his eyes on one woman, and Maudie is forced to put up with his selfish, greedy behaviour.
Thursday, March 5, 2020
The 4 Simple Stages of an Engaging Email Funnel Strategy
The 4 Simple Stages of an Engaging Email Funnel Strategy Throw a piece of swag at a marketing conference and you’ll (lightly) hit someone who can tell you about the importance of an email list. They’re not wrong. Despite new and flashy marketing channels constantly popping up, email remains one of the strongest for so many companies. According to eMarketer, 73% of in-house marketers worldwide said that email marketing provided a strong ROI in 2017, making it the most commonly reported answer in their survey. But most of the email marketing advice out there is focused on building your list. Collecting subscribers. Hoarding fans. They don’t explain how to actually turn those subscribers into leads and customers. Remember, building your list is only the first step in the email marketing process and converting your audience into customers. If you don’t use that list wisely and plan how to move subscribers to the next step, the rest of the buyer’s journey will never take place. But when used strategically, email marketing is one of the most all-encompassing marketing channels you can use. It doesn’t just build an audience or generate leads, it’s incredibly effective in every single stage of the sales funnel. From capturing visitors at the awareness stage to nurturing current customers and retaining them long-term, email reliably gets results. Does this make you want to shape up your strategy ASAP? Good. It’ll be worth it. Before you get to work, let’s break down what your email strategy should accomplish at every stage of the customer journey, and examples and ideas to get your brainstorming started. The 4 Simple Stages of an Engaging Email Funnel Strategy by @thatbberg via @Table of Contents: Step 1: Generate Leads at the Top of the Funnel Step 2: Nurture Leads in the Middle of the Funnel Step 3: Convert Customers at the Bottom of the Funnel Step 4: Activate Customers and Retain Them Forever Step 1: Generate Leads at the Top of the Funnel Building your list may not be the beginning and end of a strong email marketing strategy, as some marketers make it out to be, but it’s definitely the start of the process. Email opt-ins are one of the best ways to capture website and social media visitors at the top of the marketing funnel who aren’t yet ready to buy. When someone comes to your blog, for example, and enjoys the content and overall experience but isn’t ready to buy your product, subscribing to your email list is an alternative call-to-action that still brings them closer to becoming a customer. Someone handing you their email is essentially inviting you to market to them, as long as you provide value as well. Given how hard it can be to reach your audience on other platforms, say algorithm-determined news feeds, you want this direct relationship with as many people in your audience as possible. But they’re just as aware of how personal giving you their email address is, compared to something like following you on Instagram. Because of that, getting strangers to subscribe to your email list can be a challenge - especially if they’ve got hundreds of emails in their inbox already. Here’s how you can rise to the challenge and more to build a thriving, converting list of subscribers, based on ’s own success building a list of over 300,000: Send a Value-Packed Weekly Newsletter The email newsletters we’re talking about aren’t just your PDF pamphlet or weekly sales promos some businesses will call a newsletter. No, we mean high-value content that inspires, nurtures, and converts. That’s what a good newsletter looks like, for example ’s own weekly recap of new marketing advice, both from here on the blog and around the web. (Image source: https://.com/blog/how-to-make-an-email-newsletter/) In an era where we’re obsessed with custom lead magnets and interactive webinars and newer, flashier content types, it takes great content to make one worth signing up for. To make sure your newsletter can stand on its own in terms of attracting subscribers, make sure to: Determine a focused goal to base your newsletter strategy around, such as generating or nurturing qualified leads, driving customer renewals, etc. Create a theme and content strategy your newsletters can follow, like ’s theme of the latest content to help marketers achieve their goals. Write newsletter copy that cultivates your brand. They may have an old reputation for being promotional and impersonal, some of the more popular modern newsletters, like TheSkimm and The Hustle, build such an engaged community by developing strong brand voices and personalities. Anyone can get started, no fancy technology needed. MailChimp is free to get started with and powers some of the most popular brands on the internet, so you can start simple with it and build your strategies out further as you scale. Offer Lead Magnets Like Free Tools and Resources If sending a value-based newsletter every week for the foreseeable future, in addition to any more promotional emails, doesn’t fit into your content strategy, there are lots of other ways to attract new subscribers. For example, trading a free asset in exchange for a reader’s email address is a great way to provide a ton of extra value without the ongoing content creation a newsletter can involve. You can create and develop the lead magnet once and promote and mention it in blog posts and other content for months. Trading a free asset in exchange for a reader’s email address is a great way to provide a ton of...Popular and easy-to-create lead magnets include: Checklists and cheat sheets Fillable or printable workbooks Ebooks Spreadsheet and document templates You can also take free offers to the next level and instead of creating a PDF or downloadable asset, you can create an interactive tool subscribers can get get ongoing value from. Some great examples include ’s Headline Analyzer, Mention’s Brand Grader, and Unbounce’s Landing Page Analyzer. Run Email Courses and Challenges To combine the educational value of content offers with the ongoing value of tools, something like an email course or challenge can give you the best of both options. They can involve a full series of emails, as opposed to a single downloadable asset. This can both help content feel more manageable to consumers, and help you build up a relationship with them over the course of a few days instead of a one-time transaction. You can choose to educate your new subscribers over the course of a few days, such a free 5-day email course, or focus on more action-oriented content with a challenge to achieve a certain result within the length of the offer. Hold Audience-Building Live Webinars The final lead generation tool to mention today is live webinars. Live, video-based content is a powerful tool at every stage of the funnel, so it will be mentioned again, but one of the most valuable elements of webinars is how willing people are to hand over an email to attend them. That makes them gold for lead generation, especially when you really perfect it. Lead generation webinars can be done over and over on the same topic and taken on tour to new audiences, like a virtual public speaking circuit. Lead generation webinars can be done over and over on the same topic and taken on tour to new...This exact strategy was a major factor in growing ConvertKit from $98k to $625k in monthly recurring revenue. ConvertKit’s marketing team used collaborative webinars with affiliates to build an early audience and community around their product. They were able to perform the same webinar more than 150 times, each time to a new audience that converted incredibly well. Years later, it’s a tactic they continue today. With marketing-focused webinar tools that let you worry more about the content than technology, it’s become easy for businesses of any size to build full marketing campaigns around webinars. For example, ClickMeeting is one option that’s not just for running webinars, but converting from them with features like built-in call-to-action buttons. (Image source: https://clickmeeting.com/tools) Step 2: Nurture Leads in the Middle of the Funnel Okay, you’ve found a lead gen tactic that works for you. Once you’re generating leads and subscribers, you need to do something with them. Next, you want to: Qualify them as potential customers, and Segment them according to your team’s buyer personas Once you’ve qualified someone and matched them to a buyer persona, you can match them to your most relevant product, service, value proposition, etc., and then plan emails that strategically guide them towards purchase. It sounds complicated, but with most email marketing and marketing automation software, it’s done easily and automatically. For example, you can segment your leads before ever interacting with them based on simple information, like: Which lead magnet, form, or web page they subscribed through Website and subscriber behavior Demographic information Lead scoring can be done the same way. And remember, drip sequences are your friend! By consistently emailing leads, you keep them engaged and have the opportunity to learn more about them through their opens, clicks, and replies. By consistently emailing leads, you keep them engaged and have the opportunity to learn more about...During nurturing, you want to continue providing value, building trust, and developing a relationship with your lead up until the final moment before they convert. Each email is a new opportunity to build more rapport with them as well as learn about their behavior and customize your marketing accordingly. You want to build up to the moment of conversion: where you’re talking to the right person with the right message and the right timing. How do you do that? Here are some of the types of emails that nurture leads and get them to the next stage of the sales funnel. Use Self-Segmentation Emails A self-segmentation email presents different options to your leads and lets them select which is most relevant. You can then move them into appropriate email segments based on which option or options they click. You have lots of options for how you can segment, based on what’s most useful to your business: What types of content they prefer Which topics they’re most interested in Goal or reason for signing up for your list This works great as a welcome or confirmation email when someone first signs up, but you can ask someone to self-segment more than once and at any point in the buyer’s journey. Everyone appreciates the promise of more relevant and useful emails. Everyone appreciates the promise of more relevant and useful emails.Send Case Studies and Customer Stories As you start to introduce your leads more directly to your product, you want to do as much as you can to help them see themselves using your product or service. While segmentation so you can more specifically talk to people is great, you need to â€Å"show†as well as â€Å"tell.†Sending leads case studies, success stories, testimonials, and other social proof featuring customers similar to them will do that. Keep Providing Free Resources Til The End Finally, continuing to offer free content that’s jammed with value will continue to make an impact throughout the funnel. As a lead moves through your nurturing content and you learn more about them, you can even get more relevant, personal, and valuable with that content. For example, by shifting the topics of your webinars from broader content to more solution-specific ideas, you can use them for nurturing as well as lead generation. Monitoring software Mention, for example, offers both topical webinars like those discussed above (like one they hosted with !), as well as more product-focused webinars that are ridiculously helpful for those already interested in them. (Image source: https://info.mention.com/live-training) If you do provide multiple formats of nurturing content, like adding webinars to your email sequences, make sure you’re able to track results both per channel and for your whole funnel. For example, marketing dashboards like Cyfe let you pull in information from multiple apps and tools to track all stages and locations of the funnel in one place. You would just add pre-built widgets for your tools like Google Analytics, InfusionSoft, and Unbounce at their proper places in your funnel map. (Image source: https://www.cyfe.com/marketing-dashboard) Step 3: Convert Customers at the Bottom of the Funnel Congrats! Your email lead gen and nurturing are fantastic and have primed leads perfectly. You’ve shown value, built a relationship, and fired off all the psychological triggers that have people ready to buy. This is obviously what you’ve been waiting for, the moment when your funnel (literally) pays off. With your email marketing funnel so carefully set up with the steps we’ve gone over, like using segmentation to provide super personalized value, you have a great chance of converting a new customer. And segmentation is about to come in handy yet again. In addition to using it to deliver more personalized nurturing campaigns, you can use it to offer your product or service in the most relevant way possible to each individual prospect. Between automated funnels and sequences and your seasonal/regular marketing calendar, you have lots of options for reaching your customers, all of which will be more successful the better the rest of your funnel is segmented. By combining segmentation with different conversion strategies like those listed below, you’re sure to be within reach once your customer has reached their moment of decision and purchase. Recommended Reading: How to Create a Marketing Strategy That Will Skyrocket Your Results By 9,360%" Retarget Subscribers With Emails and Ads Once again, at this point you’re searching for that perfect moment when your prospect is ready to buy. At this point, you’ve built up enough of a reputation with them that ads placed in front of them will convert well. (Image source: https://okdork.com/how-to-spend-your-first-100-on-retargeting-ads/) You don’t need to stick to just email to reach them affordably - retargeting ads can be some of the most cost-effective kinds of paid marketing. For example, AppSumo was able to achieve a 224% ROI from a recent retargeting campaign. That said, email retargeting may be all you need, especially with your warmest leads, like e-commerce abandoned carts. Abandoned cart emails find people who’ve essentially already decided to buy your product, so offering it one more time is often an easy win. (Image source: https://support.bigcommerce.com/articles/Public/Using-the-Abandoned-Cart-Saver) When Henna Caravan first started using retargeting and abandoned cart emails, it had a major impact on acquisition of first-time customers. Founder Jessica McQueen explained to BigCommerce what it was like watching the results come in: â€Å"That’s turned into the most exciting part of my day, seeing an abandoned cart get converted into a sale...I had no idea that people were leaving their cart empty and how much was sitting on the table at the end of the day.†Create Time and Urgency-Based Offers Another great way to convert well-nurtured prospects is through offers based on limited time and other urgency factors. By building authentic and ethical deadlines into your marketing, like expiring offers and discounts, into your funnel, you give warm prospects a reason to convert today versus next week. A great tool for this, for example, is Deadline Funnel. It lets you easily create customized deadlines and scarcity offers for each lead, based on different email and website activity. So you could trigger a funnel with an expiring deadline for: New leads who’ve just signed up for your list Existing customers to celebrate occasions like birthdays Prospects who have visited certain high-intent pages on your website It’s a â€Å"get ‘em while they’re hot†approach that can lead to crazy high conversion rates when the situation is right. Recommended Reading: How to Effectively Measure Marketing ROI With Google Analytics and a Simple Formula Onboard Free Trial Users Finally, if you’re selling something with some kind of free trial like software, you can’t assume that they’re sold once they’ve signed up for a free trial. The true conversion - them becoming a paying customer - hasn’t happened yet. You still need to further engage and nurture them, and this is where it matter most. You can introduce tutorials, use cases, and more product-related content to get them to the final purchase point. For example, as noted in Val Geisler’s onboarding teardown, Mixmax sends their free users an introduction to the product in the form of an email course or educational sequence. (Image source: valgeisler.com/email-onboarding-tear-down-mixmax/ Step 4: Activate Customers and Retain Them Forever Once someone becomes a customer and reaches the bottom of the sales funnel, you might think your job as a marketer is over. Sorry, but that’s not the case. Retaining customers and extending your relationship with them lets you optimize your lifetime customer value and increase your marketing ROI. So once someone becomes a customer, enjoy a very brief break, because soon it’s time to start working towards their next conversion. Email is one of the best ways to keep in touch with and nurture them here, too. You want to continually prove and increase value, let customers improve their experience, and make your product sticky in their lives, so they’ll renew, upsell, refill, or whatever you need them to do. It’s not too different from nurturing prospective customers, except that you can and should talk about your products and services more directly to keep customers engaged. And there are so many ways to do that. Recommended Reading: How to Select Marketing Metrics and KPIs to Monitor Keep Customers Engaged With Your Product One important way to use email is to keep people needing what you offer. Whether it’s an app, physical product, or service, remind them and help them keep it in their lives. (Image source: mine) I love the way Grammarly does this. Since I use the free Chrome plugin running in the background, it’s not always at the forefront of my mind. But their weekly progress report emails giving me helpful stats and compliments (â€Å"You were quite the busy bee†), along with CTAs to use and upgrade my free account never let it fade to the background for long. Find Organic Upsell and Cross-Sell Opportunities In addition to keeping customers coming back, you also want to find opportunities to sell them bigger or related offers. The key to doing this without coming off as pushy, you’ll want to look for ways to recommend things in the context of the value you provide and your customer’s life. (Image source: mine) A great example of this is Care/Of vitamins. They send frequent product-based emails and newsletters that are super helpful and insightful, customized based on what products you buy from them. It allows customers to learn more about their health and products they’re already, and get even more free value. They win you over so well that the upsells and calls-to-action in the emails are completely natural and truly enticing. Activate Advocates With Referral and Word-of-Mouth Campaigns Finally, getting customers to buy again isn’t the only way to get more value and ROI from them. Customers have friends, colleagues, neighbors, and other people who might be your perfect customers. Advocacy marketing, referrals, and word-of-mouth let you use happy customers to find new ones just like them. While it takes a more mature product and funnel and should only be offered to satisfied and engaged customers, incentivizing already satisfied customers to share that satisfaction. Create a Yellow Brick Road With Your Email Funnels By now, you’ve seen multiple ways you can use email marketing at every stage of the sales funnel: You can generate leads with lead magnets, challenges, and other valuable free content Nurture those leads by segmenting and personalizing your emails and communication Convert them with retargeting, urgency, and epic onboarding Keep customers engaged long-term with customer emails and recommendations Whatever is holding back your funnel from achieving your marketing goals, you can pinpoint what stage of the journey is the problem and create an email funnel strategy to solve it.
Tuesday, February 18, 2020
The makeup of a good research question Essay Example | Topics and Well Written Essays - 250 words
The makeup of a good research question - Essay Example 3). Examples of these questions would involve the why’s and how’s of the object being studied. The data format of the answers derived from these questions is textual in nature. Quantitative research questions, on the other hand, aim to â€Å"quantify variation, predict causal relationships, or describe the characteristics of a population†(Mack et al., 2011). Questions that explore the differences, relationships, and characteristics of the object being studied, therefore, are quantitative in nature. The answers generated from these questions are usually numerical in nature. These questions sometimes aim to quantify otherwise unquantifiable objects by transforming them into measurable variables and relationships. Another defining characteristic of a quantitative question is its reliance on experiments and surveys as research methods. While quantitative and qualitative research questions differ in the way they attack a research problem, combining them can lead to a more insightful and comprehensive research study. Some studies, for instance, begin with a quantitative question to uncover manifest characteristics of an object being studied and then proceed to a qualitative one to delve deeper into the meanings and relationships within that object. References Brikci, M., & Green, J. (2007). A guide to using qualitative research methodology.
Monday, February 3, 2020
Sociology Essay Example | Topics and Well Written Essays - 1000 words
Sociology - Essay Example Fears are sold through the media, as there is more coverage with millions of Americans being informed on a constant basis. Percentage figures are often used to show the dramatic increase in road carnage; with the media, print, television and radio carrying out thousands of stories about road carnage. The media is an essential asset in the society. This is clearly brought out in the book. Journalists and reporters have a role to play in the society. When they report erroneous and issues that have no facts, they can destroy the society especially through incitation (Glassner 20). The actual truth is that, road rage and its resultant carnage is on a very slow increase; this measurable in terms of years. The Pygmalion effect takes root, when more talk about road rage may result in the likely classification of incidents as accidents by police officers, reporters and insurance agents. Markedly has the increase been in the categorization of new dangers that lack out there, ready to do harm to the American public – from carjackers, home invasion robbers, kidnappers to deranged postal workers. Rather than confronting the society’s disturbing outcomes, the public engages, on a constant basis, in discussions that are centered on troubled individuals (Glassner 70). Campuses and schools are also new trouble areas where all manner of ills occur. Killer kids, is often used to refer to the children responsible for any eventual fatalities; the public not taking into account a number of factors such as socialization, mental disorders among others that may have contributed largely to the violence witnessed. A few incidences, in which students engage in violent actions, which often end in fatalities, are often overstated in the media and also among the surrounding communities. Gun control laws instead of gaining more support, often are received with criticism; this due to the fact that a majority of the public do feel safe when they are armed. This not only exacerbat es the issue, but also entails an increase in the quantity of weapons available to the public (Glassner 45). America’s health care system is top notch, with life expectancy having doubled. The US is able to both control and cure diseases now more than ever before, but tales abound as to the exceptional numbers of Americans who die from different complications; this supported by statistics that are often biased or completely wrong. American males, especially of African-American descent are often considered as criminals, with their White counterparts being considered as potential mass murderers; this after the wake of the Oklahoma bombing. Another aspect that is often exaggerated is on day-care workers, the clergy and pre-school teachers who supposedly sexually assault children. The different regulations that prohibit physical contact between the above and children may have aided in these fears. These fears have necessitated resource wastage on lengthy investigations and trials to expensive surveillance equipment that is to be used so as to curb any incident. The result has been that the American criminal justice system overheads have almost reached the $100 billion annually, monies that
Sunday, January 26, 2020
Literature review on Critical and Reflective learning
Literature review on Critical and Reflective learning The following literature review will focus on the concept of critical and reflective learning. Critical and reflective learning is used the world over in various academic institutions and in professional practice. Firstly it would be imperative that critical reflection is defined. Following on from this a discussion shall take place around the various frameworks and theories offered by various theorists on the subject. Finally a critical review of the underlying thinking which underlies much of the policy making process in Ireland will be undertaking. There are various definitions used to explain the process of critical reflection. At a very basic level, critical reflection (CR) occurs when and individual questions either their own ideas or the ideas of another. However as Van Woerkom (2010) suggests there are many different schools of thought on what is involved in the critical reflection process. For example the ideological form of critical reflection would focus on challenging and questioning dominant or unjust ideologies. The psychoanalytical school of CR is focused more on the individual and involves the reframing of personal issues or problems. The analytical model of CR is the process of mentally analysing arguments in the hope of guiding ones beliefs or actions. Finally the pragmatist constructivism school of CR relates to the evaluation of various forms of information in an attempt to provide a solution, while at the same time recognising that the solution itself is open to further questioning (Van Woerkom, 2010). What se ems obvious from these definitions is the fact that the questioning and reflection of a perceived reality at both a societal and personal level are fundamental in each process. Furthermore it seems apparent that the issues that each school is addressing can all impact upon one another. For instance it could be argued that the psychological wellbeing of an individual could be greatly influenced by the dominant ideology within a society. Addressing only the psychological issues with the psychoanalytical approach may prove fruitless, if societal influences causing psychological distress are not addressed. Various theorists have dissected the critical reflection process on a much deeper level. Dewey in ((1933, in Boud et al,1994)suggests that reflection is the process of an individual recapturing their experience, thinking about it and assessing it. He believed that reflection was initiated by an inner uneasiness caused by an individual becoming disillusioned with their current reality. Reflection may also be instigated by a positive experience. The individual may wish to learn what worked in the positive experience, in order to repeat the behaviour that brought about the positive experience. Deweys main focus was centred on the notion that reflection is a highly rational exercise which is based in an evidence based approach which focused on skills and attitudes. However as various authors suggest Deweys focus on skills and attitudes is limited and fails to allow for the affective (emotional) element involved in the learning process ( Boud et al, 1994, Rawson, 2000). Another limiting aspect of Deweys theory was the presumption that one would first have to make a mistake in order to learn from it. Kolb Fry (1975) believed that for effective learning to occur the learner would have to complete a cycle of learning, broken down into four stages: Concrete experience, observation and reflection, forming abstract concepts, testing them in new situations. In essence, an individual begins the learning process by becoming involved in a new experience, which they then reflect upon internally in order to make sense of the experience. The individual then hypothesises about different theories and then applies such theories in new situations. It should be noted that an individual may start in any stage and switch between these stages. And many learners may only use two of the stages, depending upon their learning style (Kolb Fry 1975 ). Donald Schon (1995) has built upon Deweys concept by introducing the idea of double looped learning. He suggested that the majority of learning in everyday life occurred at a level where individuals used previous held values and assumptions to inform their present action (single looped learning). However Double Looped learning involves a deeper level of reflection where individuals question these values and assumptions and subject them to critical investigation. . Agryis (1999) uses an analogy of how a thermostat responds to room temperature by turning on the heat if the room gets to cold and turning it off when it gets to warm. The thermostat responds by receiving signals from the room temperature. He contended that this equated to a human being receiving positive or negative signals about their actions and then changing their actions (Single loop learning). Going back to the thermostat analogy, double looped learning would ask the question, why the room got too hot or cold in the f irst place. The same goes for human beings when they question the underlying assumptions which informed their actions in the first place. Such learning is not limited to the individual and such learning could be applied to organisations and society (Agryis, 1999), However as Rawson (2000) suggests, many institutions seem to treat intellect as absolute and dont allow for the questioning necessary in the critical reflection process. He goes on to suggest that society works on a basis of having power over, rather than power with. He believed that such an approach was evident in many educational institutions. He advocates the notion of learning to learn where the relevance of various aspects of knowledge continued to be questioned and challenged. Rawson argues that knowledge is not a final product and contends that the meaning and understanding process is more important than the end product. His analysis is closely linked with the teachings of Paulo Friere. Frieres (1998) CR theory was rooted firmly in the ideological school of thought. He believed the educational system served to reproduce the status quo which was influenced by the dominant ideological discourse. He was of the opinion that educators should challenge the status quo through challenging students to question the dominant discourse, which he believed served to reproduce inequalities. He stressed the importance of dialogue within the education system, as he believed without dialogue; true education could not take place. Hooks (1994) captures the notion of education without dialogue when she speaks of her experience as an undergraduate and graduate student. She suggests that the majority of lecturers used the classroom as an avenue to exert their view of the world upon students. Friere (1998) did not advocate a non directive approach to education, however he did stress it should be the process and not the student that should be directed. Friere (1998) recognised that each stu dent had their own unique life experience and contended that the students experience was invaluable in the learning experience. Very basically Friere (1998) was of the opinion that education was more about enabling students to question and challenge the commonly held knowledge within society. Meizrow (1994) also spoke about reflection in terms of transformation. Mezirow (1994) described reflective learning as a process in which the learner has to consider or reconsider certain assumptions they may hold about themselves or the world. He argued that the most effective reflection occurred when the learner discovers their assumptions to be in some way weakened. It causes the learner to look at reasons why their assumptions have caused them to reach decisions or to react in a certain way and to maybe re-evaluate their assumptions. He explained that when the learner accepts that their past assumptions may have been incorrect they have created a transformative space and within that space they can be open to engaging in new-found knowledge. This, he believes, can lead to a deeper level of reflective practice. As mentioned earlier emotions can play an important part in such a process Boud et al (1994) suggest that past experiences can greatly determine an individuals ability to learn in new situations. If learning was only centred in the transfer of knowledge from one individual to another, learning would be a smooth occurrence and each individual would take in knowledge with minimal difficulty. However emotions such as anxiety can cause difficulties for those who are participating in new learning experiences. The majority of individuals will experience anxieties when faced with new learning. However for some the anxiety can be overwhelming and deeply affect the learning process. So how individuals learn is greatly influenced by emotion (Boud et al, 1994). In conclusion it can be seen that there are many areas of both personal and societal life which could benefit from the process of critical reflection. The whole notion of learning to learn seems to be an approach which encourages independent and self-directed learning. While there are many schools of thought on the process of CR, they all seem be directed at questioning the underlying assumptions and discourses which inform both individual and societal actions. It seems obvious from the various readings that critical reflection is often frowned upon as something which upsets the status quo of organisations. Reflection The subject that I have chosen to reflect on is how the Irish society continues to apply past solutions to present problems. If we look to the recent recession it is clear that the Irish government continue to take the approach of promoting competition and neo liberal policies as a solution to the current economic conditions. As Coulter Coleman (2003) argue the dominant discourse in Irish society suggests that the economy is the mechanism which will bring about the greatest good for everyone concerned.  They contend that such a discourse is constructed by everyone within society. Some discourses are so dominant that they almost seem to be natural and many fail to question them. If we look to the Celtic Tiger in Ireland, there were various commentators suggesting that the country was in danger of a serious financial and economic crisis. Back in 2007 Bertie Ahern famously made the remark, that those who were moaning and cribbing about how the economy was being run sh ould commit suicide (Stafford, 2010). The moaners and cribbers he was referring too were economists who were warning about the economy not being stable and the future crash of the economy. Even though these economists were correct in their predictions the majority of Irish society sided with Bertie Ahern. As Friere (1998) suggests, the need to question dominant knowledge is a must, however in the Irish case when the dominant knowledge was questioned the individuals were ridiculed.  This fundamental aspect of Irish society needs to change. Even in the current recession the government continues to suggest that the only way recover from the economic downturn is to remain competitive in the global world. The dominant thinking involved here is just returning to the dominant thinking of the past which suggests the economy is going to correct all the ills of the country. Even the EU/IMF bailout underwent very little critical analysis. The same commentators who were warning of the economic crisis during the Celtic Tiger collapse were all suggesting that there were alternatives which could have being taking. However just like the Celtic Tiger era, the government chose to follow a path without considering the long-term consequences. As Storey (2010) argues IMF bailouts in other countries have had disastrous consequences for those countries. By nature these bailouts seem to be extremely undemocratic. For example the IMF (an unelected external body) has a major influence on the development and implementation of national po licy. There was no referendum on this bailout and the general Irish public had very little say on whether or not the bailout was applied for. The presence of undemocratic rule seemed to be evident in Ireland a number of years before the IMF arrived in town. For instance the first referendum on the Lisbon Treaty was rejected by the Irish people, however the Irish government held a second referendum asking the question in a different way. Compared to other countries there was very little protest in relation to the bailout or austerity measures which were been implemented. Even when it was apparent that the government were lying for a number of days in relation to applying for a bailout, there was very little public outcry. While pole ratings suggested that the government were dropping in popularity, the level of protest was minimal. The question has to be asked, why the Irish public are so passive in relation to situations which will have serious consequences for their lives. One expl anation could be the lack of social solidarity. For instance Bauman (2000) argues that in modern society individuals are now defying their identity through the consumption of various goods and products. He argues that this creates a lack of social solidarity and creates a more individualistic society. It could be argued that the Celtic Tiger has created a society of consumers who are only concerned about their own needs. The Celtic Tiger period in Ireland is often seen as a period where individuals and groups were living extravagant and affluent lifestyles. It seems as though individuals in society are now more worried about their own needs and have very little concern for others. This may change once the true impact of the austerity measures hits home for various groups and individuals. It seems very evident from the recent budget that the most vulnerable in society are going to pay the highest price for the mistakes of the elite. It seems apparent that it is the underlying thinking and ideology in Irish society which needs to undergo a critical reflection. Both those in power and society as a whole need to consider what kind of society they want for both themselves and future generations. If the lack of protest in Ireland is anything to go by it seems as though individuals in Irish society have become self-interested and have very little concern for the more vulnerable in society. It may be worth introducing the process of critical reflection at an earlier age in schools in an attempt to create independent thinkers who are capable of challenging dominant discourse at both organisational and political level. However from my own experience of various social care settings and the education system such an ideal does not seem high on the agenda. It may suit those at the top to have a society which follows and does not question. Or it may be, that those at the top do not question their own motives. Either way, if I reland wishes to learn from the mistakes of the past, some form of questioning needs to occur at a societal, governmental and individual level. The recent recession provides a space for such questioning. Whether such questioning materialises at the level suggested in this reflection remains to be seen.
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