oung Thomas Edison essays

oung Thomas Edison essays I read the book Young Thomas Edison , by Sterling North. The book tells about Edison's Young life and how he greatly succeeded through out the years. It tells about his greatest inventions and Edisons Historic sites and how her became the greatest inventor Thomas Alva Edison was born of February of 1847, in Milan Ohio. He was the seventh and last child of Nancy Edison and Samuel Edison. Thomas Alva Edison inherited much of his intelligence from Nancy Elliot Edison. Nancy Edison would read books to Thomas Edison about scientists. That's when Edison got interested in When Thomas Alva Edison was ten, he and his family moved to a small town in Purt, Hacon. There he had his own laboratory in the basement. At the age of eleven Edison and his friend would raise ten acces of vegetables. Then they would plant them and they would sell them around town. They wanted to earn money so they could give it to the family. They wanted to do this because they had financial problems. When Thomas Alva Edison was older he worked as a trainboy and would sell candies and newspapers. One day Thomas Edison's father realized that Edison was deaf from one ear. Thomas Edison became deaf from working on the locomotive. When Edison was working as a trainboy he got the idea of inventing a telegraph. When Edison was in his twenties he earned many patents by inventing the lightball, telegram, telegraph and many more inventions. Edison's second wife was Mrs. Mina Miller Edison. Edison had many chemical laboratories in his life. On 1931, Thomas Alva died when he collapsed. By this his inventions we have are street lights, I would really recommend this book to any one because Thomas Alva Edison is ...

Definition and Examples of Word Triplets in English

Definition and Examples of Word Triplets in English In  English grammar  and  morphology, triplets  or word triplets are three distinct words derived from the same source but at different times and by different paths, such as place, plaza, and piazza (all from the Latin platea, a broad street). In most cases, such words have the same ultimate origin in Latin. Captain, Chief,andChef The triplets wont necessarily be obvious just by looking at the words but will take a little investigation for their relationship to come clear. English words encode interesting and useful historical information. For example, compare the words captainchiefchef All three derive historically from cap, a Latin word element meaning head, which is also found in the words capital, decapitate, capitulate, and others. It is easy to see the connection in meaning between them if you think of them as the head of a vessel or military unit, the leader or head of a group, and the head of a kitchen respectively. Furthermore, English borrowed all three words from French, which in turn borrowed or inherited them from Latin. Why then is the word element spelled and pronounced differently in the three words?The first word, captain, has a simple story: the word was borrowed from Latin with minimal change. French adapted it from Latin in the 13th century, and English borrowed it from French in the 14th. The sounds /k/ and /p/ have not changed in English since that time, and so the Latin element cap-  /kap/ remains substantially intact in that word.French did not borrow the next two words from Latin...French developed from Latin, with the grammar and vocabula ry being passed down from speaker to speaker with small, cumulative changes. Words passed down in this way are said to be inherited, not borrowed. English borrowed the word chief from French in the 13th century, even earlier than it borrowed captain. But because chief was an inherited word in French, it had undergone many centuries of sound changes by that time...It was this form that English borrowed from French.After English borrowed the word chief, further changes took place in French...Subsequently English also borrowed the word in this form [chef]. Thanks to the linguistic evolution of French and the English propensity to borrow words from that language, a single Latin word element, cap-, which was always pronounced /kap/ in Roman times, now appears in English in three very different guises. (Keith M. Denning, Brett Kessler, and William R. Leben, English Vocabulary Elements, 2nd ed. Oxford University Press, 2007) Hostel, Hospital, and Hotel Another example [of triplets] is hostel (from Old French), hospital (from Latin), and hotel (from modern French), all derived from the Latin hospitale. (Katherine Barber, Six Words You Never Knew Had Something to Do With Pigs. Penguin, 2007) Similar but From Different Sources The resulting English triplets might not even look similar, depending on the route they took to get to English. The simultaneous borrowing of French and Latin words led to a highly distinctive feature of modern English vocabulary: sets of three items (triplets), all expressing the same fundamental notion but differing slightly in meaning or style, e.g., kingly, royal, regal; rise, mount, ascend; ask, question, interrogate; fast, firm, secure; holy, sacred, consecrated. The Old English word (the first in each triplet) is the most colloquial, the French (the second) is more literary, and the Latin word (the last) more learned. (Howard Jackson and Etienne Zà © Amvela, Words, Meaning and Vocabulary: An Introduction to Modern English Lexicology. Continuum, 2000)Still more remarkable is the fact that there are in our language words that have made three appearances- one through Latin, one through Norman-French, and one through ordinary French. These seem to live quietly side by side in the language, and no one asks by what claim they are here. They are useful; that is enough. These triplets are- reg al, royal, and real; legal, loyal, and leal; fidelity, faithfulness, and fealty. The adjective real we no longer possess in the sense of royal, but Chaucer uses it...Leal is most used in Scotland, where it has a settled abode in the well-known phrase the land o the leal. (J.M.D. Meiklejohn, The English Language, Its Grammar, History, and Literature.  12th ed. W.J. Gage, 1895)

4 Blog posts for my business website. It's related to wedding industry Essay

4 Blog posts for my business website. It's related to wedding industry - Essay Example Customs dictate that they send out written announcements telling people about your engagement. These days they can make your announcements personally by making phone calls and sending emails. There is of course a much more convenient way to go about things. Sending out formal engagement announcement cards is a practical option which in cases of a long engagement should only be sent out to the people you want to invite to the wedding. Ordinarily the parents of the bride send out the announcement cards though couples have been known to send out their own cards as well. The writing on the cards is straightforward, never revealing where or when the wedding is going to be. Even if some brides see the tradition of newspaper announcements for their engagement or their wedding as a relic of the past. The difference between the two announcements is that engagement announcements quite a while before the wedding while the wedding announcement is printed a little afterwards. There is no denying that such announcements can have great sentimental value, especially for parents and grandparents who love the idea. Even if you’re not really interested in getting both your names printed in the paper, it’s better to just make them happy and save your energy for the battles ahead. If you really are not into getting it done just send your parents who want it published a picture and let them do the hard work for you. The best part is that you can choose any paper that works for you. You can either get the announcement published in the paper in your local hometown even if you haven’t been there in a while or you can even get it printed in the local paper which delivers right to your door. Of course it’s best to check each the requirements of each paper on their website. They can detail your names and occupations as well as the same for your parents. There is also a photograph in

Ground Zero 360 Exhibit Essay Example | Topics and Well Written Essays - 750 words

Ground Zero 360 Exhibit - Essay Example One of the most moving elements in the show are helmets and other forms of protective wear from fallen members of the New York City Police Department and Fire Department. There is a somber tone to this exhibit but plenty of light, celebrating the photography in a way that allows the viewer to clearly see and more importantly feel the emotion of the imagery linking you to the story in a way only true photojournalism can. Everything is done on a very large scale once again drawing the viewer in. It was nice to be able to admire the photographs from a distance rather than up close. The medium used for this artwork is color photography, specifically done in the style of photojournalism. The style of the artwork is very moving and powerful. The photographer has captured the moments with such precision that the events of the horrible attack on the World Trade Center can almost be relived. Representational, the images are filled with precision in their telling of the events that unfolded th at September morning. One element that seems to recede in its softness that actually dominates the work is the smog from the blast. Covering more than half of the photograph it becomes more apparent when contrasted by the clear image of the one fireman on the left. This smog creates an atmospheric perspective that creates a somber and reflective mood. The immediate impression is one of the devastation that has occurred, accounting for the large amount of dense fog from the debris and explosion itself. Another visual element that dominates the image is the unplanned use of color. Striking in its simplicity, the blue of the fireman’s shirt is balanced on the right by the blue of the police car and the yellow fluorescent safety bands on the firemen’s coats all stand out amidst the fog and debris. The sharp use of perspective in the photograph is also striking. Seen from a narrow angle in the foreground, it recedes into a very narrow area of emptiness in the background. Th is close angle adds a lot of depth to the image while the foreshortening in the foreground of the fire fighters makes them still appear tall in stature. The composition overall is so stark yet compelling. While buildings and a police car line the sides, the rescue workers march powerfully through the center with an almost frighteningly cloaked background. The message portrayed by the artist is one of fear and devastation. With beautiful accuracy we see the firefighters coming forth amidst the debris. The emptiness of the street expresses the emergency of the situation, as does the police car. This piece functions as a testament to the dangers in our world today brought on by multifaceted views and conflicting opinions about how the world should be. The firefighters themselves, part of the rescue team in every harrowing situation like this are a key element of the meaning and function in society of this photograph. The artwork I chose to compare is Eddie Adams photojournalistic work Saigon Execution. The horror of the events and the tension in the two photographs are what I at first find similar. Characteristic of photojournalism, portraying such intense and often dangerous events are seen in both of these pieces with a haunting air of devastation. Another way the two are similar is the angle of the street in the images. Although they are at opposite angles, the narrowness and the way the streets are lined on both sides, one by buildings, another by other elements of the

Women in Vietnam Essay Example for Free

Women in Vietnam Essay In Vietnam, women were encouraged to serve within the government and other sectors within the state. Unlike in other countries where women are stereotyped as being weak, in Vietnam, it was different. (Insun, p47-p56) Women were treated as equals. They were given the same positions as those ones of women and were given the same respect. Women were especially encouraged to take up the jobs which were believed to be a man’s reserve. They went out of their way to serve their country as humanitarians, entertainers, military dependents, USAID, civilian nurses, in military, as correspondents and in special services. (Insun, p78-p80) There were a good number of women in Vietnam who served as professionals in the field of medicine, teaching, law, professional nurses, controllers of air traffic, language and intelligence specialists, photographers, physical therapists, aerial reconnaissance, legal officers, security officers and administrative positions. Civilian women in Vietnam also served in the Red Cross, journalists, humanitarian organizations and as flight attendants. They were also leaders in the churches. (Chen, p78) Despite the fact that these women were active then, they kept a low profile. Today, nobody can tell who these women are. This is because they don’t show off and have camouflaged. Women made very noble contributions towards the wars in Vietnam. They fought alongside men and did everything men did and they in fact did it a better. (Insun, p34-p67) It has been said that if the country of Vietnam must heal, women must come forward to reveal their involvements and experiences in the war. Unfortunately, they have not been recognized and acknowledged as significant in the history of Vietnam. The situation has been worsened by their silence and the pain and struggles kept deep within them. Women do not believe that they deserve the same recognition and respect like that given to men. (Woodside, p678) Women in special services were mostly under the army. These armies as well as civilians were under the employees’ defense department. The departments that were served by women were related to recreation and morale and included the bases of the Army in the states. (Song, p456) Most of the divisions were also related to works of arts and crafts, service clubs, libraries, movies, sports and entertainment. These women administered special programs, for example, ‘Rest’ as well as the program relating to recreation. The reason why women were entrusted with these positions was their warm hearted nature. They were icon of hope to the whole of Vietnam; they had a role of encouraging men and giving them morale during wars. They ensured that the homes did not fall apart despite their involvements in other services. Women were good volunteers in these services and they had the welfare of the country and the people in mind. It was not a burden to serve their country since they could see the big picture. (Taylor, p267) As librarians, women gave magazines, books and newspapers to the soldiers. The books served as sources of the correspondent courses they were taking and also for leisure. Most of their wonderful memories were hopping flights, clubs, time shared with friends as well as the loved ones. However, there were still some enmities created during the early days. Women fought wars along the beautiful coastline and peaceful villages and rice fields. These areas were My Lai, Chu Lai, the Que Son Valley, A Shau, Da Nang, Phu Bai and hue. Women witnessed the demise of thousands five bases as well as landing zones. (Woodside, p567) At the military, women served with pride. They knew that their efforts were for a worthy cause. They knew that their victory was a victory for all. During the women’s anniversary, they gathered their past and present achievements. There were at least one thousand and two hundred soldiers selected from the women population and served as band leaders and translators, clerks and typists. (Insun, p78)

Cultural Differences in Joint Ventures Essay -- essays research papers

ESSAY TOPIC (1) :A joint venture is affected by the cultural distance between two partners. In what ways are joint ventures and types of international collaboration affected by cultural differences? INDEX INTRODUCTION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 What is culture?†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2-3 The Cultural Orientation Model†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4 The cultural Gap†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5-6 Understanding Cultural Differences†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 The Challenge of Cultural Success†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..7 Cross-cultural training as a solution†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 The effectiveness of the cross cultural training programs†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8-9 Future Directions for Cross-Cultural Training and International Business Assignments†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..10. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..10 BIBLIOGRAPHY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..11 INTRODUCTION Since the end of World War II, international operations have become a reality for an increasing number of corporations. Many of these initial efforts began as simple export schemes to sell goods overseas to supplement domestic sales. Over time, however, international operations have become increasingly more complex: from joint-ventures to purchasing existing foreign firms to ‘green-field’ start-ups. While export operations usually require no more than extended business trips overseas, more complex international operations demand long-term assignments of key personnel outside their home-country. What would normally be considered routine business transactions in the home country can become very complicated when they are conducted between individuals and organizations from different cultures. In this essay we will examine how this cultural gap can affect international business and joint ventures. What is culture? The word 'culture' is often described in terms of concrete ideas or social artifacts. Gary R. Weaver describes some common conceptions such as "good taste," "art or music," or "something that people in exotic foreign lands had."1 However, culture in the context of international assignments relates to how people perceive the world and the influence this perception has on their actions. It is culture on the interpersonal level. Different cultures can perceive the same thing differently, which leads to miscommunication and misunderstanding when one crosses into another culture not their own. We... ...s: Software of the Mind, (New York, NY: McGraw-Hill 1998) 4. 5.Ibid., 4. 6.Ibid., 4. 7.Paul E. Rohrlich, "Why Do We Study Intercultural Communication?," in Culture, Communication and Conflict: Readings in Intercultural Relations, 2d ed., ed. Gary R. Weaver (Needham Heights, MA: Simon & Schuster Publishing, 1998), 84-87. 8.Ibid., 85. 9.Ibid., 85. 10. (Schneider & Barsoux 1997:1). 11. Satish P. Deshpande and Chockalingam Viswesvaran, "Is Cross-cultural Training of Expatriate Managers Effective: A Meta Analysis," International Journal of Intercultural Relations 16 (1992): 296. 12.Environments," in Culture, Communication and Conflict: Readings in Intercultural Relations, 2d ed., ed. Gary R. Weaver (Needham Heights, MA: Simon & Schuster Publishing, 1998), 185-186. 13. Stewart J. Black and Mark Mendenhall, "Cross-cultural Training Effectiveness: A Review and a Theoretical Framework for Future Research," Academy of Management Review, No. 1 (1990), 132. 14. Deshpande and Viswesvaran, 301. 15. Rosalie L. Tung, "Selection and Training of Personnel for Overseas Assignments," Columbia Journal of World Business, (Spring 1981), 68-78.

Marketing Environment Essay

Before we start with marketing environment it is important to know what a market is and how can marketing be defined as. A market is any structure that allows buyers and sellers to exchange any type of goods, services and information. †¢The market facilitates trade and enables the distribution and allocation of resources in a society. †¢Markets allow any tradable item to be evaluated and priced. A market emerges more or less spontaneously or is constructed deliberately by human interaction in order. †¢Marketing can basically be looked upon as the interaction between marketing mix variables and environmental variables. †¢It is only with the help of marketing variables, that the market managers tackle the environmental variables. †¢Marketing is an ongoing process of planning and executing the marketing mix for products, services or ideas to create exchange between individuals and organizations. According to Kotler â€Å"Marketing is a social and managerial process by which individuals and groups obtains what they need and want through creating, offering and exchanging products of value with others†. The American Marketing Association defines marketing as:- â€Å"The performance of business activities that direct the flow of goods and services from producers to consumers or users†. †¢Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. †¢ It is also concerned with anticipating the customers’ future needs and wants, which are often discovered through market research. †¢Essentially, marketing is the process of creating or directing an organization to be successful in selling a product or service that people not only desire, but are willing to buy. In the words of Stanton â€Å" Marketing is a total system of interacting business activities designed to plan ,price, promote and distribute want satisfying products and services to present and potential customers†. Therefore good marketing must be able to create a â€Å"proposition† or set of benefits for the end customer that delivers value through products or services. Government agencies, political parties, pressure groups and laws create tremendous pressure and constraints for marketing management. †¢Laws affect product design, pricing and promotion. Irrespective of the political ideologies, intervention in the marketing process has become common in every nation. †¢The legal environment is also referred to as public policy environment. The vast government network of laws and regulation, policy decisions, government bureaucracy and the legislative processes have varied impact on marketing strategies. †¢Multinationals like Coca Cola and IBM had to flee India during 1977 due to a hostile political environment. The positive political situation has permitted these corporations to again operate in the country. The impact of political and legal forces may be summarized as under: ? Substantial amount of legislation regulating business exists to protect consumers from unfair business practices, to avoid unfair competition, to safeguard small firms and to conserve foreign exchange. ?Marketing managers are required to get full knowledge and understanding of political and legal forces for achieving their goals. Political factors include government regulations and legal issues and define both the formal and informal rules under which the firm must operate. For example †¢Tax policy †¢Employment laws †¢Environmental regulations †¢Trade restrictions and tariffs †¢Political stability †¢Study and knowledge of economic forces is essential to preparing effective marketing plans. †¢Anticipation of future economic conditions will enable the firm to devise appropriate marketing strategies. Under economic environment, a marketing manager generally studies the following factors and trends: †¢Trends in cross national product and real income growth †¢Pattern of income distribution †¢Variations in geographical income distribution and trends †¢Expenditure patterns and trends Trends of consumer savings and how consumers like to hold their savings †¢Borrowing pattern, trends and governmental and legal restrictions †¢Major economic variables Economic factors affect the purchasing power of potential customers and the firms cost of capital. For example †¢Economic growth †¢Interest r ate †¢Exchange rates †¢Inflation rates †¢Economic conditions affect marketing directly because such organizations are themselves a part of the market place. For instance, the costs of all inputs positively respond to upward swing of economic condition. †¢This will affect the output price and consequentially affect the sales.